McDonald’s has launched Snaplications which gives Australians the adventitious to apply for a job with the fast-food chain through a Snapchat lens.
Created by VML Sydney, Snapchat users can now baddest a lens which sees them in a McDonald’s uniform. From there, they are able to accelerate a 10-second video acquiescence to the McDonald’s Snapchat account, @Maccas.
Once submitted, McDonald’s will accelerate the users a articulation to the agenda careers hub and an appliance form, giving users the befalling for a academic account action at McDonald’s.
McDonald’s new agenda attack additionally includes video Snap ads to reinforce the opportunities.
The new lens aims to appoint adolescent bodies on the belvedere and to allure new employees.
Mark Wheeler, administrator of agenda at McDonald’s Australia, said the new lens gives adolescent bodies an befalling to collaborate with the brand.
“As a business, McDonald’s is consistently evolving its access to agenda technology, for both the chump and our employees,” he said.
“Our antecedence is on carrying added accessible and agreeable means for bodies to collaborate with us so it fabricated faculty to appoint with adolescent bodies on a belvedere we apperceive they are on. The ‘Snaplications’ Lens is about giving adolescent bodies the befalling to collaborate with us, on their terms.”
Aden Hepburn, managing director and controlling artistic director at VML Sydney, said in a statement: “As an agency, we are consistently attractive for new and artistic means to get added out of the tech that’s accessible to us.
“We’re acutely aflame to be arch this avant-garde affiliation amid Macca’s and Snapchat and developing a new purpose for the platform.”
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