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L.A. helped to accompany base lingerie to the world. And, frankly, we should be proud.

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Long afore Victoria’s Secret there was Hollywood Boulevard’s Frederick’s, a postwar bazaar of pin-up dreams and boudoir fantasies. Now there are 117 Frederick’s of Hollywood food worldwide.

Unfortunately, this Mecca of unmentionables has hit some adamantine times, and not the acceptable affectionate of adamantine times, either:

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Fredericks of Hollywood Valerie Lace Romper | Forever 11 – fredericks of hollywood return form | fredericks of hollywood return form

The authority that started it all is up for sale, the aggregation appear recently. Darn, said the buck who walks by the big windows of Frederick’s on Hollywood Boulevard.

But … Frederick’s additionally said today (PDF) that it accustomed a buoy in the anatomy of $24 actor in revolving acclaim via Salus Capital Partners, so who knows.

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CEO Thomas Lynch alleged the acclaim band …

… One of abounding contempo milestones that we accept accomplished beneath our turnaround strategy.

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Fredericks of Hollywood Valerie Lace Boyshort Panty | Forever 11 – fredericks of hollywood return form | fredericks of hollywood return form

Turnaround strategy: Get it?! Eh? Meh.

Anyway, it looks like our admired smut-wear maker has been a victim of its own success. The bedraggled looks of the black appearance it pioneered has been mainstreamed via the brand of Victoria’s Secret and alike American Eagle.

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What was was already risque is now everyday, apparently. Which isn’t a bad thing, except back you accept to accumulate up and anticipate of new means to be nasty.

So abutment this L.A. avant-garde in lingerie. Buy Frederick’s.

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[@dennisjromero / [email protected] / @LAWeeklyNews]

Dennis Romero is an L.A. Weekly agents writer. He aforetime formed at the Philadelphia Inquirer and the Los Angeles Times, area he alternate in Pulitzer Prize-winning advantage of the L.A. riots. His assignment has appeared in Rolling Stone online, the Guardian and, as a adolescent stringer, the New York Times.

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