An advert for Nissan’s all-electric Leaf has been disqualified as ambiguous by the Announcement Standards Authority (ASA).
The online ad claimed that the Leaf’s array could be abundantly replenished in beneath an hour, advertence in a comment that the charging time would depend on the blazon of charger used, as able-bodied as factors such as array temperature and size.
Following its release, three complainants declared that the car sometimes took best than the declared 60 account to charge, and would alone acquire one fast allegation per day – arduous the manufacturer’s charging time claims and allurement whether they were ambiguous and unsubstantiated.
As a result, the ASA begin that as a aftereffect of the charging action demography best in some circumstances, the advert “did not acutely back the bulk of airheadedness in the time that may be appropriate to bear a assertive bulk of charge” and assured that “the claims had not been embodied and were acceptable to mislead”.
In response, Nissan edited the diction of the advert, alteration it to accompaniment that drivers would “get from 20-80% allegation in about 60 minutes”.
However, admitting these amendments the ASA still accounted that the advert was “likely to mislead”.
The ASA ordered that the advert allegation not arise in the aforementioned anatomy again, and told Nissan Motor GB “to ensure that their approaching announcement fabricated bright the bulk of airheadedness in the time that may be appropriate to bear a assertive bulk of charge.”
A agent for Nissan GB said: “We were actual aghast with the cardinal fabricated by the ASA although of advance we will account their decision. We consistently analysis and acknowledge to chump acknowledgment to ensure that we are giving the actual best accessible account and information.
“We are admiring to see that the New Leaf is assuming well, and affair our customers’ expectations, and will assignment carefully with them to ensure that this continues in the future.”
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