Tali, the voice-driven time tracking app with the cutest amulet in acknowledged tech took home the big Launch//Code $100,000 award-winning at the 2018 Clio Billow Conference. We bent up with Matt Volm, one of the “Three Matts” who makes up Tali’s administration team, to apprentice added about Tali’s adventure from abstraction to beheading and his booty on the approaching of articulation technology in legal.
ETL: Tell us a little about Tali.
MV: Powered by communicative technology like Amazon Alexa, Tali is a timekeeping abettor for attorneys that will clue and access their time for them. With Tali, you can log and clue your time application your articulation and accompany your abstracts anon to your invoicing or announcement arrangement (we currently accommodate with Clio, Rocket Matter and Convenance Panther), absolutely eliminating the assignment of chiral time entry…with Tali, you’ll never accept to ample out accession time access anatomy again!
ETL: How did you arise up with the abstraction for Tali?
MV: For Tali, it all began backward one night in aboriginal 2017. My wife, a civilian litigator actuality in Portland, was sitting at our kitchen table, accumulation of post-it addendum aing to her and her laptop open. On her post-it addendum was her billable time for the week, and she was demography that admonition and manually entering aggregate into her announcement system. It was an abundantly aching and annoying process, one that took her hours to do. At the aforementioned time, I was in our kitchen putting article in the oven and ambience a time with our anew purchased Amazon Echo device. After accomplishing so, I about shouted into the dining allowance to my wife “Hey, wouldn’t it be abundant if Alexa could aloof log your billable time for you so you never had to ample out a time access form?” From there, Tali was born…
ETL: Investors are about attractive for a ascertainable minimum applicable artefact and some acquirement absorption above-mentioned to investing. How did you go from abstraction to berry allotment in 90 days?
MV: Initially we batten to as abounding attorneys as we possibly could to validate our idea; again we congenital a ancestor and attempt a audience video on our iPhone; from there, we started to allotment the video and adventure with aboriginal date investors (e.g. me sending algid e-mails to VCs I had never met allurement for affairs to altercate my idea) and aural 3 months accustomed our aboriginal investment.
I anticipate this happened for two affidavit – the aboriginal was luck, aloof appropriate abode and appropriate time, the additional was story/vision…we didn’t accept annihilation yet from a artefact standpoint, but we had a acute eyes about why articulation technology would fundamentally change the way we do business
ETL: Conventional acumen says attorneys are accident averse. What, if any, hurdles accept you had in accepting buy-in to the abstraction from investors and from lawyers? How did you allay concerns?
MV: We accept taken a affiliation access from day one, which has helped us abode the accident afraid attributes of our customers. The aboriginal involves our technology ally – we accommodate with accoutrement like Clio, Rocket Matter and Convenance Panther…leaders in billow based convenance management. Secondly, we’ve additionally partnered with bar associations aboriginal on to accomplish abiding they acquainted assured in our technology…today we are affiliate account ally of the Ohio State Bar Association, the Florida Bar, and the San Francisco Bar.
ETL: What admonition do you accept for added acknowledged tech entrepreneurs?
MV: Focus on the problem, not the solution…if you’re focused on analytic a absolute botheration for attorneys and acknowledged professionals, rather than architecture a band-aid for them, you’ll be successful
Here’s what I beggarly – with Tali, we didn’t say to ourselves “Alexa is cool, we should amount out how to accompany that blazon of articulation technology into the acknowledged industry”; instead, we started with the botheration of “lawyers abhorrence tracking their time, how can we accomplish that go away?”
Second affair is this – bound authoritative the amiss accommodation is bigger than authoritative no accommodation at all; as an administrator you charge to be accessible to accomplish a lot of choices bound and be accept with the actuality that you will accomplish the amiss decision…good account is that you can accomplish a amiss decision, and one of your approaching decisions can be to actual that above-mentioned amiss decision
ETL: Beyond announcement and time keeping, what added articulation enabled applications do you see demography off in the acknowledged space?
MV: Next, I anticipate articulation technology will alpha to arise throughout the offices of law firms…on peoples’ desks and in appointment rooms.
I additionally anticipate we will alpha to see articulation go to other, added circuitous areas of an attorneys workflow; for example, one accurate abode could be acknowledged research…rather than sitting bottomward and application your keyboard to accomplish acknowledged research, you’ll be able to bound get the admonition you charge by allurement your articulation abettor – brainstorm if you could aloof ask Alexa “when is accessory accountability accustomed in absorb contravention cases?”
Lastly, I anticipate articulation technology will accomplish its way to applicant adverse assistance. In May, Google demoed how their articulation abettor was able to alarm a salon, allocution to a absolute person, and get a crew appointed for their animal client…imagine if a articulation abettor could handle allotment of your applicant assimilation process?
ETL: What’s aing for Tali?
MV: With Tali, we are attractive to add added communicative technology to the product, including argument messaging and e-mail capabilities, giving association added means to abduction their time…in addition, we are evaluating added areas of an attorneys workflow area articulation and communicative technology could be valuable.
Can’t get abundant of the Tali story, analysis out Matt’s Evolve the Law podcast with Ian Connett.
Deb Tesser is Director of Special Projects at Above the Law, and the point being for Evolve the Law, ATL’s Acknowledged Innovation Center. Follow Deb on Twitter (@Deb_Tesser).
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