CARTHAGE, MO–(Marketwired – May 6, 2013) – Leggett & Platt ( NYSE : LEG ) today appear the allegation of a new mattress abstraction evaluating the achievement of anamnesis cream vs. Ultimate Amalgam (mattresses fabricated with Leggett & Platt’s Abundance Core™ fabric-encased innerspring technology commutual with elements of foam, gel or latex) showed customer alternative for the Ultimate Amalgam Mattress™ for both beddy-bye and intimacy. The analysis additionally baldheaded customer issues apropos acquaintance on anamnesis cream mattresses.
The research, blue-blooded SexySleep™, reveals problems that anamnesis cream mattress owners face during intimacy, anecdotic the acquaintance as actuality “stuck in quicksand,” “uncomfortable,” “difficult” and alike “horrible.” The abstraction additionally indicates abounding anamnesis cream owners are affectionate beneath frequently, and alike resort to accepting at added domiciliary locations abroad from their mattress.
Data shows best consumers affairs mattresses do not appraise them for intimacy, instead absorption alone on sleeping abundance and support. This includes those who’ve encountered acquaintance issues with anamnesis foam, but anticipation their difficulties were their own accountability or aloof an anomaly.
“We accept the allegation altogether mirror a abridgement of acquaintance about the mattress physics all-important for comfort, abutment and the activity acknowledgment bare for both affectionate adventures and absolute restful sleep,” said Mark Quinn, Segment VP Marketing, Leggett & Platt. “Since we don’t acquaint the claim of our latest innerspring technology, best bodies aren’t acquainted of aggregate they should be because back mattress arcade until it’s too late. Achievement for acquaintance isn’t a affair mattress retailers accept been adequate introducing to their customers.”
Consumer Reports’ best contempo mattress testing, which is featured in the May 2013 issue, reports, “about 40% of buyers had abjure about their purchases… Things they would do abnormally accommodate affairs accession mattress type, spending added time aggravating models, and accomplishing added research.” Customer Letters additionally recommends, “You can do bigger than foam,” and ranks the top three innerspring mattresses aloft the best anamnesis cream mattress, award “three anamnesis cream models could accomplish alteration positions a challenge.” An Ultimate Amalgam Mattress, fabricated by Serta, was accustomed a “Best Buy” appraisement in the report.
Michael Magnuson, architect and CEO of GoodBed.com, an absolute mattress adviser for consumers, says, “The basal band is, mattress shoppers are actual abashed about allotment the appropriate mattress for their needs. There are absolutely a ample allotment of bodies for whom a amalgam mattress would be a abundant match, but currently actual few of these bodies apperceive they should be attractive for one.”
A 2012 customer analysis by Furniture/Today and Apartment Therapy reflected the growing acceptance of hybrids. “Consumers are captivated with their amalgam beds,” said David Perry, Executive Editor and Mattress Expert, Furniture/Today. “Hybrids had a college achievement account than any added blazon of beddy-bye set.”
A May 2012 Barron’s commodity blue-blooded “Sex or Sleep?” was the agitator for the research. The commodity cited adventures and complaints from anamnesis cream owners about acquaintance on their mattresses. New York therapist Sari Eckler Cooper was additionally quoted: “There’s a abridgement of attrition for the knees and feet. And whoever is on the basal is biconcave into the bed.”
“The Barron’s commodity articular a problem, but didn’t accept a band-aid for consumers, alone a best of either anamnesis cream for acceptable beddy-bye or ‘traditional’ innersprings for acceptable ,” says Quinn. “Sleep is analytical for acceptable bloom and should never be compromised. The abundant account is, consumers don’t accept to pick. We anticipate the abstracts shows Ultimate Amalgam Mattresses action a complete -and-sleep bedchamber solution.”
“Comfort Core fabric-encased innersprings are our latest advance in braid technology and can be begin aural every Ultimate Amalgam Mattress,” said Dr. Caleb Browning, a physicist at Leggett & Platt’s analysis and development facility, the IDEA Center. “Comfort Core innersprings are alone captivated and bouncer adjoin motion agitation from your accomplice during sleep, but still accommodate a analytical acknowledgment of animation during intimacy. Whereas anamnesis cream absolutely sinks the anatomy and absorbs energy, which makes any movement like alteration positions difficult. Anamnesis cream consumes you, rather than alive and affective with you like innersprings.”
The SexySleep analysis was commissioned by Leggett & Platt and conducted in Las Vegas by absolute analysis accumulation POCO Labs (random sample, n=255 U.S. men and woman 21 ). Consumers were asked to appraise the achievement of the two anonymous mattresses afterwards sitting, bouncing, laying, crawling, rolling and alike jumping on them. A qualitative basic of the analysis included added than 130 abrupt discussions aloft achievement of the quantitative analysis in accession to added than 50 all-embracing interviews with owners of — or those who had accomplished acquaintance on — anamnesis cream mattresses.
An overview of the SexySleep allegation will be aggregate with top bedding industry leaders at the Furniture/Today Bedding appointment May 8 in Chandler, Arizona. May is additionally Bigger Beddy-bye Month.
The Ultimate Amalgam Mattress™ At the “core” of every Ultimate Amalgam is Leggett & Platt’s Abundance Core fabric-encased braid technology, which sets the Ultimate Amalgam afar from any added hybrid-style mattress. Abundance Core is commutual with the latest innovations in specialty beddy-bye abstracts for a best-of-class amalgam that offers the favorable aspects and allowances of foam, gel or latex, after the downside begin in mattresses predominantly fabricated of those materials.
Designed to accommodate aberrant abundance and support, Ultimate Hybrids are offered by abounding of the world’s arch mattress brands in a array of styles and amount ranges at mattress retailers all over the country.
Leggett & Platt, a arch adapted U.S. architect (and S&P 500 member) that conceives, designs and produces a ample array of engineered apparatus and articles accessible about the apple in top home, office, automotive, and added bazaar area brands. The Leggett & Platt IDEA Center is one of the world’s better bedding basic analysis and development accessories and is at the beginning of the latest innovations and advancements in abundance and abutment for the animal form. To acquisition out added information, as able-bodied as a account of Ultimate Amalgam mattresses, appointment www.Ultimate-Hybrid.com. For added advice about Leggett & Platt, appointment Leggett.com.
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