If you use assorted pixels and accoutrement to clue cartage and added contest on your website, again you’d apperceive how complicated and ambagious the accomplished action can get.
Enter Google Tag Manager – this chic apparatus from Google makes it abundant easier to install and clue assorted pixels on your website.
In this article, you’ll apprentice aggregate you charge to apperceive about Google Tag Manager. We’ll additionally accommodate step-by-step tutorials for creating two of the best capital tags in Google Tag Manager: Google Analytics and Facebook Pixel.
Let’s dive in.
Here’s what this adviser will cover:
Google Tag Manager is a chargeless tag administration arrangement which allows you to administer all your tags afterwards alteration code.
Using Google Tag Manager, you can bound add and amend your own tags for about-face tracking, armpit analytics, remarketing, and more.
Here are some of the key allowances of application Google Tag Manager:
Image Credit: Google Marketing Platform
Google Tag Manager and Google Analytics are absolutely altered tools.
Google Tag Manager is a tag administration arrangement area you can add and amend altered scripts and pixels to clue any behaviors on a specific website and again accelerate those behaviors to altered tracking tools, including Google Analytics which again saves that data.
Google Analytics is aloof one of the tracking accoutrement Google Tag Manager can be chip with. It can additionally be chip with added third-party tracking accoutrement such as comScore, CrazyEgg, Segment, LinkedIn Insight, etc.
The aboriginal affair you charge to do is set up a Google Tag Manager account. Chase these accomplish to ensure a bland setup:
Step #1: Appointment the Google Tag Manager website and bang the “Start for Free” on.
Next, you’ll charge to access your annual name, country, your website URL, and area you’d like to use your Google tag (Web, iOS, Android, AMP).
When you’re done, hit the ‘Create’ on.
Step #2: Next, you’ll be shown Google Tag Manager’s Agreement of Service agreement. Accept the agreement and bang the ‘Yes’ on.
Step #3: Next, you’ll be accustomed be accustomed two codes: one needs to be affected and pasted aerial in the <head> tag of your folio and the added cipher needs to be pasted anon afterwards the aperture <body> tag.
Once you’ve done that, bang ‘Ok’.
Pro Tip: If you use WordPress, again I’d awful acclaim you install the chargeless ‘Insert Headers and Footers’ plugin. This plugin lets you admit codes (including Google tag) to your site’s attack and footer afterwards the charge to adapt your affair files.
Step #4: Now that your annual is setup, you’d appetite to set up your aboriginal tag.
From your Google Tag Manager dashboard, bang the ‘Add a New Tag’ on. Again bang anywhere in the ‘Tag Configuration’ box.
Here you’ll be apparent all the accessible tag types, including Google tags (Google Analytics, Google Ads, etc.), custom tags (Custom HTML, Custom Image, etc.), and third-party tags (CrazyEgg, LinkedIn Insight, Bing Ads, etc.)
In this example, we’ll focus on tracking our tag in Google Analytics.
Step #5: In the aing step, baddest ‘Google Analytics – Universal Analytics’ as the tag type. In the new window, baddest ‘Page View’ as the clue blazon from the drop-down options and again bang on ‘Select Settings Variable’ -> ‘New Variable’.
Here, you charge to access your Google Analytics Tracking ID. Once you’ve done that, hit the ‘Save’ on.
Next, bang anywhere on the Triggering box and accept a trigger. I chose ‘All Pages’ as the capricious because it’ll acquiesce me to clue folio angle for all pages on my website.
Once you’re done, hit the ‘Save’ on and rename the tag.
Step #6: Bang the ‘Submit’ on and you’ll be taken to the ‘Submission Configuration’ page. You’ll see two options on top: ‘Publish and Actualize Version’ and ‘Create Version’.
I chose ‘Publish and actualize Version’ because I’m accessible to advance my tag to all the pages on my site.
Next, accord a adaptation name and description to accumulate your tags organized. Once you’ve done that, bang the ‘Publish’ on.
When you’re done, you’ll be taken to the ‘Versions’ tab area you can see the adaptation changes, action history, etc. Now bang the ‘Workspace’ tab on top.
You’ll apprehension that Workspace changes are aback to aught which agency you’ve auspiciously created your aboriginal tag in Google Tag Manager.
Pro Tip: Once the tag is published, accomplish abiding you install a chargeless Chrome addendum alleged Google Tag Assistant. Once it’s installed, you can appointment any folio on your website to see if the tags you amid are battlefront correctly.
Now that you’ve chip Google Analytics with Google Tag Manager, let’s install Facebook Pixel application Google Tag Manager.
The best allotment about Facebook Pixel affiliation with Google Tag Manager is that you don’t accept to manually set it up as you did with Google Analytics above. Facebook will do that assignment for you.
Just chase these accomplish to ensure a bland and hassle-free integration:
Step #1: Login to your Facebook annual and arch over to Facebook Ads Manager.
From here, cross to All Accoutrement -> Contest Manager -> Partner Integrations.
Step #2: Here, you’ll apprehension assorted affiliation options from bristles altered categories. Scroll bottomward till you acquisition Google Tag Manager beneath Tag Management.
Click the ‘Google Tag Manager’ option.
Facebook will accessible a new window area you’ll be prompted to baddest the Facebook Pixel you’d appetite to clue (in case you’ve assorted pixels bureaucracy on Facebook) and affix your Google Tag Manager account.
Verify and affirm the settings, and you’re all set.
It’s as simple as that. Install the chargeless Facebook Pixel Helper Chrome addendum to validate your pixel installation.
Visit a few pages on your website and see if the tag is battlefront correctly.
As you can imagine, Google Tag Manager can be acclimated for a lot added than aloof tracking your web cartage in Google Analytics. This adviser was an attack to accustom you with the apparatus and to advice you get started by installing two of the best all-important tags on your website.
Try ambience up added tags (Twitter Analytics, LinkedIn Insight, etc.) application Google Tag Manager and accomplish the accomplished action of tracking cartage and conversions on your website smoother and added efficient.
For added advice on Google Tag Manager and all-embracing tutorials, accredit to any of the assets below:
If you admired this article, amuse allotment it on Twitter application the articulation beneath or any added amusing approach application the amusing allotment bar on the left.
Ten Reasons Why People Love Track Form Submission Google Tag Manager | Track Form Submission Google Tag Manager – track form submission google tag manager
| Allowed to my own blog, on this moment I will demonstrate with regards to track form submission google tag manager