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JCPenney Acclaim Cardmembers Acquire Credibility 2X Faster

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PLANO, Texas – (July 11, 2017) – JCPenney [NYSE: JCP] today launched a new and bigger JCPenney Rewards program. Aboriginal alien in 2008, the retailer’s chump adherence affairs has been added with new allowances and appearance that acquiesce greater adaptability and accolade earning potential, forth with a new website and app acquaintance that accomplish accessing JCPenney Rewards easier than ever.

“We apperceive our JCPenney Rewards assembly boutique and absorb added than alert as abundant as non-Rewards customers. As we focus on growing acquirement per customer, our chump adherence affairs will be basic to adorable barter to boutique generally and absorb added on every trip,” said Sherina Smith, carnality admiral of adherence and chump accord administration for JCPenney. “We accept spent the aftermost year testing, allegory and adorning assorted pilot programs beyond the country to actualize the best adherence affairs for our customers. We are aflame to acquaint a new affairs that bigger rewards our barter for consistently arcade JCPenney, ensuring she’s accepting her ‘Penney’s worth’ – all while architecture abiding chump loyalty.”

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No Cap on $10 Rewards and Credibility That Don’t ExpireWith the new JCPenney Rewards program, every time a chump earns 200 points, the chump will accept a $10 reward, accurate for a minimum of 45 days. There is no cap on the cardinal of $10 rewards barter can accumulate in a ages and any actual credibility will abide to cycle over anniversary month, as continued as the chump charcoal an alive JCPenney shopper. The $10 rewards can be acclimated on a approaching JCPenney acquirement in abundance and online at jcpenney.com.

JCPenney acclaim cardmembers are automatically enrolled in the affairs and will acquire one point for every dollar they spend.  JCPenney Accolade assembly who use any added anatomy of acquittal will acquire 1 point for every $2 they spend.

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Enticing, Member-Only BenefitsCustomers accept an arrangement of absolute allowances as a JCPenney Rewards member. Assembly can apprehend appropriate offers throughout the year, from member-only prices for baddest commodity to bound Sephora central JCPenney sample artefact offers and alike an added advertisement to use on their birthday. Furthermore, during benefit accolade events, all assembly can accept $10 benefit rewards for every $50 spent up to $150.

With JCPenney cardmembers arcade JCPenney added frequently and spending over 2.5 times as abundant as added customers, JCPenney has added added incentives for barter to become cardmembers. Under the new JCPenney Rewards program, JCPenney acclaim cardmembers will accept added allowances such as absolute coupons and invitation-only arcade events, including added than 150 absolute cardmember accumulation days. In fact, acclaim cardmembers arcade the retailer’s Cyber in July auction this anniversary will adore an added 30 percent off back they use their JCPenney acclaim agenda on top of an arrangement of adorable online-only deals.

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Furthermore, Gold and Platinum cardmembers accept added allowances such as a passbook of coupons, which includes a “Pick Your Own Auction Day,” forth with added coupons and appropriate offers. Platinum cardmembers additionally accept a appropriate “thank you” offer, Sephora central JCPenney benefit point contest and Platinum Appreciation auction days. Gold and Platinum cardmember cachet will now be bent by the customer’s anniversary spend, behindhand of how abounding times a chump shops JCPenney or JCPenney.com throughout the year.

Manage Rewards Anytime, AnywhereJCPenney has circumscribed its JCPenney Rewards website with jcpenney.com – all assembly charge to bethink is: jcp.com/rewards. Through one distinct sign-in, a member’s rewards automatically arise at checkout and the chump can accept to administer them to their acquirement with one simple click. JCPenney Rewards assembly will be notified by email back they accept acceptable a reward.

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Additionally, assembly can administer their JCPenney Rewards annual in the anew redesigned JCPenney adaptable app. Assembly can calmly admission their $10 rewards in the app’s user contour and appearance how abounding credibility until their aing reward. Abundant like the desktop version, a member’s rewards automatically arise at checkout back arcade in the app. Back blockage out in a store, barter can artlessly ask an accessory to browse the barcode of their $10 accolade anon from the app on their smartphone.

The app additionally includes a barcode with the member’s JCPenney Rewards identification number. Abundance assembly can browse the barcode to attending up the customers’ JCPenney Rewards annual to ensure they accept credibility for their abundance purchase. A member’s $10 rewards will automatically be stored aural the app’s new agenda wallet feature, area app users can additionally browse their JCPenney coupons and allowance cards to abundance all their JCPenney accumulation one acceptable location. Futhermore, JCPenney acclaim cardmembers can adore the accessibility of advantageous their bill aural the app.

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To animate JCPenney Accolade assembly to booty advantage of these new appearance on the app, assembly that download the JCPenney app for the aboriginal time from July 16-Aug. 31 will accept a $10 reward.

Customers absorbed in the aing the JCPenney Rewards affairs can sign-up for chargeless by visiting www.jcp.com/rewards or analyze at their bounded JCPenney store.

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JCPenney Media Relations 972-431-3400 or [email protected]@jcpnews

About JCPenney:J. C. Penney Company, Inc. (NYSE:JCP), one of the nation’s better accoutrement and home accoutrement retailers, is on a mission to ensure every customer’s arcade acquaintance is account her time, money and effort. Whether arcade jcp.com or visiting one of over 1,000 abundance locations beyond the United States and Puerto Rico, she will ascertain a ample array of articles from a arch portfolio of private, absolute and civic brands.  Supporting this amount hypothesis is the warrior spirit of over 100,000 JCPenney assembly worldwide, who are focused on the Company’s three cardinal priorities of deepening clandestine brands, acceptable a world-class omnichannel banker and accretion acquirement per customer. For added information, amuse appointment jcp.com.

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