This column was contributed by a affiliation member.
Tucked abroad on North Street is one of Hingham’s added abnormal stores. In a City breadth that is bedeviled by food affairs accomplished accoutrement and beautifully advised items for your home, the South Shore Skate Boutique is bringing it’s own adaptation of must-have designs to the community.
Skateboarding has continued been a affiliation in it’s own right. It may be advised allotment of the sub-culture but the aperture of the skate esplanade at Bare Cove seems to be one of the added accepted decisions that the boondocks has fabricated in contempo years. Especially if you are a boarder.
Michael Bergeron is a above pro-boarder who accomplished that a skate esplanade needs a skate boutique and in August 2010, he opened his doors to Hingham’s kids. Anyone who boards will apperceive that aloof blockage on your anxiety is adamantine enough, this anniversary Patch sat bottomward with Bergeron to allocution boards and the joy of decks.
Where are you from?
I’m from Portland, Maine. I’ve been in Hingham for four years…four continued years (smiles). Aback I lived in Maine, I endemic an announcement bureau for 20 years but I was award my summers were artlessly slow. I fished a lot as a kid, I accept my Captain’s authorization so I started active charters in the summer alongside the baby $.25 of announcement business. My wife and I got divorced, again we got aback calm and she capital to alpha about fresh. We talked about advancing actuality but in the end we absitively on Florida.
So how did you end up aperture South Shore Skate Boutique in Hingham?
I got wind of the new skate park. I acclimated to be a pro-skateboarder aback I was 17 years old and there was a alarm put out by a TV base to anatomy a skate aggregation at Old Orchard Beach which is a accepted day-tripper destination in Maine. They would aing off the band and we would do skate demos on a Sunday afternoon which was again apparent on TV. Aback again skating was aloof 360’s and handstands. I admired it, it was fun and from 17 to 19 I skateboarded…it helped that I could do handstands and bend stands on skateboards, which was my attempt to fame!
We came to Hingham and addition told me that they were architecture a aboriginal skate esplanade and I anticipation that was a actually air-conditioned thing. So I was active about boondocks and the amplitude aing aperture was open. I anticipation I’d go and ask…new skate esplanade needs a skate shop, it’s that easy. So I asked and he offered me an absurd rental accord which was affordable abundant to accomplish work. If you attending about City Hingham, it is about 100 percent control and it’s a actually agitation city aback you accede some of the added ones in the area. Aing affair you know, I’m putting calm a business plan and adopting money from accompany and family. We confused in, started the abundance and it was great.
But it wasn’t all bland sailing in the aboriginal canicule of the shop.. .
There was a problem. I move in to the amplitude in August 2010 and again in November a guy closes his big boutique in Boston and confused to Derby Street Shoppes. Now we’ve got 2 skate shops in Hingham! He came in actuality and told me it was a beautiful shop, banausic banausic blah, it’s action to be actually bad for you and all that…I kept my thoughts to myself, kept my adenoids clean, I’m still actuality and he’s not in Derby Street anymore! He fabricated a aberration action there but whatever…
Then in March 2011, my abundance got robbed. Kids from addition skate boutique bankrupt in and emptied out all my skateboards and 15 of my long-boards…$5,000 account of stuff! I had confused into this amplitude from the beyond amplitude aing aperture and my freeholder had accustomed me a candied deal. He did a nice body out and it was a abundant allurement for me to appear actuality but the architecture aggregation larboard the aperture open. These kids came in and beggared the store! It was addition setback. I’d had to alive with a massive competitor, I get beggared and it rains 21 canicule in June of aftermost year…it was actually hard.
But afar from that…
I hire a abode in Hingham; it is apparently not alike a mile from the store. I capital to be in the affiliation breadth my kids are. I accept kids at the Aerial and Middle Schools; I can put a assurance on the aperture and be aback in 5 account if needed.
I apperceive all the kids in town. I accept parents that appear in every day and acknowledge me for aperture this business. It gives the kids a abode to go and I do let the kids adhere out in the store. For a lot of kids in Hingham, there weren’t a lot of places to do that…eventually they acquisition article abroad to do and aloof ankle along.
Is there a cogent boarding affiliation in Hingham?
Longboarding is huge, actually huge in Hingham. It’s a little added big-ticket than skateboarding but they aftermost abundant longer. Skateboarding consumes a lot of decks, you absorb your articles aback you skateboard but longboarding lasts. In the industry I would say that skateboarding drops a little every year and longboarding is experiencing huge growth.
College campuses, transportation, off-season snow boarders, earlier duffs who acclimated to be shredders but who appetite to cruise with their kids and who now feel added adequate on a continued board…that’s me! I had never actually been on one until I opened the boutique but they are the absolute way to ride about a town. If you get about and you appetite to do tricks…hopefully you’ll accept a skateboard in your haversack but as far as canoeing goes…they’re alarming and they don’t pollute!
Has the new skate esplanade helped to drive bottom cartage in through the door?
You would think. We didn’t accept a skate esplanade in Hingham until now and, assumption what, there aren’t a lot of little skaters here. There are skaters in added towns that accept abominable skate parks that are boilerplate a as nice as the esplanade actuality but they are parks. Quincy, Weymouth, Marshfield…they all accept skate shops. So they acclimated to appear here, skate our park, spray-paint my windows with their bounded boutique and go home to buy boards at their bounded shop!
Hingham is developing its own skate affiliation now that they accept a ability so I will advance that but, every distinct day, one of those kids now comes in my aperture instead of spray-painting my windows. I’ve got ten times the artefact that their bounded skate boutique has, my appraisement is bigger and I accept a acceptable representation of both lath styles.
Do you architecture the boards yourself?
I advertise a lot of pre-designed art decks but I do custom being to adjustment with kids’ names on or a admired beastly etc. Sometimes it is aloof about putting on some custom anchor tape, assuming altered combinations or being like that. The simple things I can do in-house.
Where are your barter from?
Hingham, Scituate, Cohasset, Hull is actually strong. They appear in from Norwell, Hanover, Abington or Braintree…the academic 30-mile circle. We’re acceptable a destination. Every business like this has to be positioned in that way because such a baby breadth of the accessible partakes in this activity. If you were to amusement it like a ample address product, you would be crumbling your money. A boutique that sells aerial affection fly-tying material…fly-tying enthusiasts will acquisition that shop, they will clue it down. It’s the aforementioned with skateboarding…I don’t accept to acquisition them, they will acquisition me!
The blow of your money comes from the bodies who don’t appetite annihilation fancy; they aloof appetite article to cruise about on. The accidental boarder provides the majority of acquirement so it’s important that you ability out to them. Affiliation programs, academy and abbey outreaches, bashful auctions…all the charities that are borough and affiliation orientated, I consistently say yes. You can consistently abutment somebody a little bit.
What makes Hingham special?
It has an alarming skate park, the best skate esplanade on the South Shore. As far as skating goes, that is huge. We accept Wompatuck State Park, which is an accomplished abode to ride your longboard, and we accept all kinds of abundant places like Hull or Nantasket to cruise nearby.
Do you use amusing media?
I haven’t begin it beneficial. I acclimated it but you’re accouterment a megaphone for every being that you accept had to bang out of your boutique for one acumen or another. All they do is arch home, go to your Facebook folio and…
What admonition would you accord to anybody that wants to accessible a business in Hingham?
It’s got a actually acceptable Downtown. I don’t accept any admonition that would be abrogating or cautionary. I anticipate this is a abundant boondocks with a able City merchants affiliation and there is a triangle of business absorption in the breadth (Hingham Square, The Shipyard, Derby Street) but I say go for it…if you acquisition the appropriate amplitude and the money works again Hingham is a abundant abode to be.
Thanks for your feedback.
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