SriLankan Airlines Senior Manager Marketing Saminda Perera (center) with Wolfgang Jo Huschert, President of the Golden City Gate Awards (right) at ITB Berlin 2018
SriLankan Airlines, the civic carrier of Sri Lanka and a affiliate of the oneworld alliance, reaffirming the all-around address and bloom of its business advice endeavors yet again, has won three awards at the afresh captivated Golden City Gate Awards 2018 at ITB Berlin, the world’s better tourism barter fair. The 18th copy of the awards saw a board of 40 associates anticipation 157 submissions beatific by over 30 countries.
SriLankan Airlines was awarded the ‘first star’ in the attack class for its Melbourne barrage attack ‘Two Cities, One Spirit.’
It additionally bagged the ‘second star’ in the aforementioned class for its cast attack in China themed ‘The Spirit of China, the Story of Sri Lanka.’ The third, addition ‘second star’, was bestowed aloft SriLankan for its video ‘The Better Carrier to India’ in the TV Cinema Spot category.
This is the additional after time the Airline was commended at the Golden City Gate podium, accepting been the almsman of the ‘first star’ for its destination video ‘Epic Journey of Sri Lanka on SriLankan Airlines’ in the MICE Promotions category, aftermost year.
“We, at SriLankan Airlines, are absolutely captivated to accept three celebrated awards at this year’s Golden City Gate Awards. This proves that our business communications endeavors accept been universally accepted,” SriLankan Airlines Chairman Ajith Dias said.
SriLankan Airlines, Chief Bartering Officer, Siva Ramachandran said: “We are absolutely honoured to accept our efforts accustomed at the Golden City Gate Awards yet again. This accolade will be an afflatus for us to analyze new avenues in artistic abstraction and conception of different agreeable to booty Sri Lanka to the world.”The ‘first star’ acceptable submission, the attack conducted for the barrage of new destination- Melbourne, ‘Two cities. One spirit’ stems from a abode of honouring and adulatory the alikeness amid Melbourne and Sri Lanka.
This was aimed to address to the Sri Lankan Diaspora in Melbourne and the Australians who are admiring to chance on the island.
The artistic executions were aggressive by idiosyncrasies that abide in both Sri Lankan and Australian cultures, bidding through visuals that bless the agnate activity and affection acutely abiding in food, art, cricket, surfing and the iconic wildlife that are inherent to both destinations.
The use of area pin as a stylistic aspect broadly accustomed by the a traveller was aimed to accent on the ceaseless connectivity (the point-to-point quality) and that the access can be continued to an alee destination beyond the Airline’s network.
The airline’s absolute circadian casework amid Colombo and Melbourne were able-bodied accustomed by passengers, and accept been a bartering success. The airline envisages that this momentous access to Australia will pave the way for added amplification in the region.
The ‘second star’ acceptable access ‘The Spirit of China, the Story of Sri Lanka’ is an attack to ability out to the Chinese travellers through a average which is accustomed to them.
The visuals that characterize the Chinese acceptable painting styles assuming arresting icons of Sri Lanka, was a artful adaptation of a destination through a beheld accent which is aing to their hearts.
This attack was a cast architecture action in itself and an able way to absolute travellers and abeyant travellers to the accent specific agreeable created on Sri Lanka for their perusal.
Chinese art focuses on capturing the spirit of the article rather than recreating its concrete form. In Sri Lanka, area what’s advised ‘ideal’ is actual absolute with amazing landscapes, active history and ability – this ode to Chinese way of affectionate was affiliated with the accustomed outlines of arresting Sri Lankan locations. The ambit of visuals depicts the two countries’ aggregate adulation of artful adorableness that’s bidding in the spirit of serenity, chance and new beginnings. SriLankan Airlines’ attendance in China accounts for 20 flights a anniversary to four destinations (Shanghai, Beijing, Guangzhou and Hong Kong) from Colombo. Given that Sri Lanka has been progressively witnessing an access in day-tripper arrivals from China, as the Civic Carrier of Sri Lanka, SriLankan will abide to analyze abeyant amplification opportunities such as abundance enhancements and consecration of new cities.
The third accolade was accustomed abroad to its video blue-blooded ‘The Better Carrier to India’ which captures the vibrancy, the activity and the assortment of India through adorable visuals and a arresting soundtrack. It portrays aggregate that embodies India as an amazing destination account exploring.
Currently, SriLankan Airlines is the better all-embracing carrier aing India with the apple with 135 flights a anniversary from 14 arresting cities of India. This beheld depiction, whilst affecting aloft the inherent appearance of India, highlights the Airline’s all-encompassing connectivity.
SriLankan Airlines has been appropriately accurate by its artistic agency, J Walter Thompson Sri Lanka in all these artistic endeavors. The latter’s artistic ability and the compassionate to adjust with the all-around trends has fabricated its affiliation with an all-embracing airline absolutely arresting and award-winning.
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