Daimler and BMW, both alive in car manufacturing, will authorize six collective ventures, bringing calm the two companies’ advancement casework in bristles business fields: (i) free-floating car administration services, via DriveNow (BMW) and car2go (Daimler), (ii) ride acclamation services, (iii) parking services, (iv) charging services, and (v) added on-demand advancement services. The sixth collective adventure will (vi) administer the brands and authorization them out to the added bristles collective ventures.
The activities of Daimler and BMW overlap decidedly with annual to free-floating car administration services. Free-floating car administration allows barter to aces up and bead off the car anywhere aural a assertive belted breadth in a accustomed city, appliance authorised parking spaces such as accessible parking spots. The car can again be best up by the aing user in the area area the antecedent user anchored it.
The Commission’s investigation
The Commission begin that the proposed transaction would accession antagonism apropos for car administration in six cities, namely Berlin, Cologne, Düsseldorf, Hamburg, Munich and Vienna. In these cities the alternatives to car administration would be limited.
The Commission advised the furnishings of the proposed transaction, demography into annual the aggressive restraints exerted by added agency of transportation, such as station-based car administration (where cars can alone be alone off at specific “stations”) or accessible transport.
Moreover, free-floating car administration is a newer, accretion anatomy of burghal mobility. The bazaar analysis begin that abounding players, such as aboriginal accessories manufacturers (OEMs), rental firms and authentic car administration players accept affairs or intentions to alpha operating in the six cities concerned.
In addition, the Commission advised a cardinal of vertical relationships arising from the amalgamation companies’ activities. In particular, providers of integrator apps could be shut-out afterwards the merger. Integrator apps are adaptable applications that accumulated several altered carriage options including free-floating car administration and accordingly appetite to affectation the casework of DriveNow and car2go.
The Commission begin that, afterwards the transaction, Daimler and BMW would accept the adeptness and allurement to shut out: (a) battling providers of integrator apps, to the account of Daimler’s own integrator app “moovel”; and (b) battling car administration providers, to the account of their own car administration services.
The proposed remedies
To abode the Commission’s antagonism concerns, Daimler and BMW offered, in the six accordant cities, a two-fold antidote package, granting:
The commitments appropriately absolutely abode the Commission’s apropos as they will abate the barriers to access for aggressive free-floating car administration providers by (a) ensuring that abate competitors can access the bazaar in any of the cities anxious and be anon arresting on “moovel”; and (b) acceptance integrator apps to additionally affectation DriveNow and car2go to barter gluttonous a advancement solution.
Therefore, the Commission assured that the proposed transaction, as adapted by the commitments, would no best accession antagonism concerns. The Commission’s accommodation is codicillary aloft abounding acquiescence with the commitments.
Companies and products
BMW, based inGermany, is a architect of commuter cars and motorcycles common beneath the BMW, Rolls Royce and MINI trademarks. It additionally provides exceptional casework in the acreage of alone mobility. BMW provides free-floating car administration casework via its accessory “DriveNow”.
Daimler, based additionally in Germany, is globally alive in the development, accomplishment and administration of automotive products, mainly commuter cars, trucks, vans and buses, through its capacity Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services. Daimler provides free-floating car administration casework via its accessory “car2go”.
Merger ascendancy rules and procedures
The transaction was notified to the Commission on 17 September 2018.
The Commission has the assignment to appraise mergers and acquisitions involving companies with a about-face aloft assertive thresholds (see Article 1 of the Alliance Regulation) and to anticipate concentrations that would decidedly impede antagonism in the EEA or any abundant allotment of it.
The all-inclusive majority of notified mergers do not affectation antagonism problems and are austere afterwards a accepted review. From the moment a transaction is notified, the Commission about has a absolute of 25 alive canicule to adjudge whether to admission approval (Phase I) or to alpha an all-embracing analysis (Phase II).
More advice on this case is accessible on the Commission’s antagonism website, in the accessible case annals beneath the case cardinal M.8744
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