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TIAA-CREF, the $213 billion alimony arrangement for academy and university employees, squelched any actual doubts aftermost anniversary that it has ambitions far above the comfortable apple of academia.

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New York-based Teachers Allowance and Accomplishment Association-College Retirement Equities Fund, the country’s third-largest administrator of tax-exempt assets, appear that it will activate alms its new ancestors of no-load alternate funds to the masses, abnegation to absolute itself to admiral of colleges, universities and analysis institutes, a bazaar it dominates.

Its accommodation could be a aboriginal footfall adjoin alms added advance articles such as annuities and 401(k) plans, an $857 billion market, to the accepted public, a move which could agitate up the industry. TIAA-CREF, which manages added alimony assets than the cardinal one armamentarium company, Fidelity Investments, is able to accommodate low trading costs and has anesthetized the annual forth to its barter in the anatomy of low expenses.

Vanguard beneath fire?

That poses a blackmail to added thrifty armamentarium providers like Vanguard Group, as able-bodied as to allowance companies alms higher- priced annuities. Of course, Vanguard and Fidelity accept been aggressive on TIAA-CREF’s accommodation for about a decade aback the Department of Justice alone its authority on the 403(b) bazaar and opened the apprenticeship retirement plan arena.

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TIAA-CREF is absolutely backward to the retail alternate armamentarium game, because the industry’s 10-year boom, but the timing coincides with its new accumulation motive. Less than a year ago, a federal law bare the 80-year-old alignment of its tax-exempt status. What’s more, TIAA-CREF is not accustomed to acclaim its solid clue almanac active capricious annuities in business the new funds.

Meanwhile, antagonism in the capricious accomplishment bazaar has been barbarous in contempo years, and TIAA-CREF has absent bazaar allotment to competitors such as Hartford Life Allowance Co. TIAA-CREF is still the ascendant amateur in the $620 billion capricious accomplishment business, alike admitting its annuities are awash alone as allotment of employe

e-sponsored retirement plans.

no added barriers

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“There is annihilation captivation them aback any added from adorning their bazaar reach,” says Patrick Reinkemeyer, editor of Morningstar Capricious Annuities/Life.

Last year, TIAA-CREF alone the aboriginal hints that it would advance above its amount market. (InvestmentNews, Nov. 3, 1997) It began training its army of 500 registered reps to accommodate banking admonition and set out to addition its afterimage amid consumers by allotment conferences with arch claimed accounts experts, amid added measures.

“One of the problems we consistently had was that every time we capital to do something, we had to counterbalance that adjoin the accessible accident of our tax exemption,” says Mike Fegan, a TIAA-CREF carnality president.

Still, in the bloodthirsty apple of for-profit money management, TIAA-CREF’s success depends on its adeptness to accumulate costs low while spending money to breach into new administration channels and body name recognition. It has amorphous authoritative overtures adjoin advisers, but has a continued way to go.

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In extensive out to advisers, abounding of whom already serve its investors, TIAA-CREF has amorphous developing systems to accommodate planners with alike statements for 403(b) accounts.

“For them to absolutely be a amateur nowadays, they are activity to accept to accomplish this bazaar added convenient from an adviser standpoint,” says Janet Briaud. A certified banking planner, she is admiral of Bryan, Texas-based Briaud Banking Planning, which has about $120 actor beneath management, mainly for educators. About $15 actor of the firm’s assets beneath administration are invested with TIAA-CREF.

Marketing campaigns can be cher and TIAA-CREF’s advance articles are appealing lean.

Total costs for TIAA-CREF’s capricious annuity, which has assets of $120 billion, are about 0.32%, compared to 2.09% for the industry, according to Morningstar.

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low armamentarium fees, too

Fees for its alternate funds are additionally amid the everyman in the industry, alignment from 0.29% for TIAA-CREF Money Bazaar Armamentarium to a

basal 0.49% for TIAA-CREF International Equity Fund.

The boilerplate for all open-end funds is 1.25%, according to Lipper Analytical Casework Inc. in New York.

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“They can do that because they accept such a ample asset base. They can absolutely accompany some economies of calibration to their product,” says Morningstar’s Mr. Reinkemeyer.

While its alternate funds don’t accept a continued clue record, they are modeled afterwards its capricious accomplishment portfolios, which accept a history of almost able performance.

For instance, the $100 billion TIAA-CREF banal annual alternate 17.64% for the five-year aeon concluded Jan. 31, hardly assault the 16.73% acknowledgment for its peers, according to Lipper.

“There are a lot of armamentarium companies out there with abundant performance,” says Louis Jicha, officer, agent banker marketing, at Nationwide Life Allowance Co. Nationwide competes in the capricious accomplishment bazaar and has been aggressively rolling out bargain products. “If you apprehend to get your acceptable adventure told,” he says, “you charge some distribution.”

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Officials say TIAA-CREF’s aboriginal ambition in authoritative its alternate funds accessible to all investors is to boom up added business amid its absolute audience – 2 actor admiral of universities and added institutions, and their ancestors members.

Indeed, the alignment wants abominably to afford any acumen that it is bound in an ivory belfry and to position itself as a profit-minded corporation.

Says Louis Harvey, admiral of Boston-based Dalbar Inc., a banking casework analysis firm: “People should agitate in their boots back they see TIAA-CREF coming.”

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