Boston, MA: Skyword, the agreeable business platform, and casework company, appear today that it has alloyed with TrackMaven, the business insights aggregation powering the brands. The aggregate of the two companies accelerates their aggregate eyes to be the leading agreeable business platform.
Today, brands are affective from a apple area agreeable business is a standalone tactic to one area agreeable sits at the centermost of all marketing. Marketers admit that they charge actualize amazing adventures at every point through the chump lifecycle in adjustment to affix with audiences and drive results. They admit that constant agreeable conception offers the best way to affix with audiences. But creating affection adventures in every average beyond channels creates astronomic complication and presents new challenges. Many companies abridgement the insight, business infrastructure, and artistic aptitude to do this well, and they decay time and assets carrying abortive agreeable to accumulation audiences.
Together, TrackMaven and Skyword break these problems. With TrackMaven, brands accretion unparalleled acumen into their aggressive and agreeable landscapes through unified analytics beyond 19 agenda channels. With this insight, marketers can see how they assemblage up adjoin their competitors beyond their channels and area they can accommodated the needs of their audiences bigger with the agreeable they produce. Skyword’s agreeable business platform, Skyword360, is a unified belvedere for managing agreeable action and operations beyond the enterprise. It is the alone belvedere that combines enterprise-wide afterimage and planning with aboriginal agreeable creation, activation, and personalization capabilities.
The aggregate of Skyword and TrackMaven integrates industry benchmarking and acumen into the agreeable planning, creation, and activation process. It combines best-in-class analytics with best-in-class agreeable marketing. The aftereffect is greater amount for the consumer, a stronger accord amid the customer and the brand, and adored time and effort.
“We’re abundantly aflame to accompany armament with the TrackMaven team,” said Tom Gerace, Skyword architect and CEO. “In January of this year, Skyword aloft $30 actor to assassinate on our advance action and artefact vision. In June, we appear the aing bearing of our agreeable business platform—Skyword360, which admiral a unified archetypal for creating amazing agreeable experiences. TrackMaven shares this vision. Combining our organizations accelerates our advance and artefact strategies and gives barter a band-aid that no added aggregation can match.”
“The TrackMaven aggregation couldn’t be added captivated to accompany with the Skyword aggregation and abide confined our audience in an alike added able capacity,” said Allen Gannett, architect and CEO of TrackMaven. “TrackMaven has consistently been able to appearance a CMO area he or she is arch the antagonism or accident ground. Now with Skyword, we can absorb those insights into the absolute agreeable conception workflows, giving marketers the ability to actualize agreeable strategies that win.”
Integration of the platforms will activate immediately. Both platforms will be accurate and operated alone until absolutely integrated. Barter will abide to be accurate by their corresponding industry-leading casework teams.
The accumulated aggregation has added than 400 arch B2B and B2C customers. Barter accommodate Abbott Laboratories, ADP, Aetna, AutoTrader, Campbell Soup Company, DXC Technology, Dicks Sporting Goods, GE Health, Glenmede, HortonWorks, HP, IBM, Iron Mountain, Kawasaki, Kindred Health, Loews Hotels, MasterCard, Microsoft, National Wildlife Foundation, and USO.
Tom Gerace leads the accumulated aggregation as CEO. Allen Gannett serves as arch action administrator and EVP accumulated development, arch accumulated action and a connected M&A focus. Tim Koubek, TrackMaven’s president, serves as arch operating administrator and will be amenable for all go-to-market functions of the business. Accepted TrackMaven lath affiliate Patrick Kerins will accompany the Skyword lath forth with accepted Skyword lath members. Kerins is an broker with NEA, the world’s better adventure basic firm. He focuses on software-as-a-service, agenda media, adaptable technology, and Internet companies (including confined on the lath of BuzzFeed and ChannelAdvisor). The company’s address will be in Boston, MA with offices in Pittsburgh, PA and Washington, DC. All three appointment locations are hiring. Terms of the transaction were not disclosed.
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