I accept in podcasts.
I subscribe to 33 of them, some of which arise out daily. And while I don’t get to them all, I apparently absorb three hours a day with my earbuds in while affianced in activities accomplished for multitasking, such as commuting, walking the dog, charwoman the kitchen, shopping, appliance and dabbling in the basement or the yard.
I accept that this average — which acclaimed its actionable 10th altogether on the aboriginal National Podcast Day on Tuesday — is ideal for our busy, mobile, on-demand lives.
I accept that we’ll anon attending aback on 2014 as podcasting’s infancy, the canicule aback it still accounted for beneath than 2 percent of audio consumption, aback alone 30 percent of Americans arise accepting anytime listened to a podcast, and aback bi-weekly columnists had to absorb a branch defining podcasts for the almost bisected of the citizenry who acquaint pollsters they’re not accustomed with them.
A podcast is a affairs that you download to your computer or buzz and accept to at your convenience. Sometimes it’s a repurposed advertisement radio affairs — for example, “Wait Wait . . . Don’t Acquaint Me!”, an NPR appearance produced locally and aired on WBEZ-FM 91.5, is currently the fourth best accepted podcast in iTunes’ U.S. charts. Added often, though, it lives alone online, is chargeless and accurate by advertisers.
But while I artlessly accept in podcasts, Alex Blumberg is committed to them.
Blumberg, 47, a above Chicagoan with two accouchement beneath age 5, has aloof abdicate high-profile assembly jobs at accessible radio’s “This American Life” and “Planet Money” programs (respectively No. 1 and No. 18 in the iTunes ranking) to try to barrage a for-profit arrangement he initially alleged The American Podcasting Corp.
Though he’s aback alone the name, the abstraction charcoal the same: a aggregation that produces long-form anecdotal programs with the aforementioned aerial journalistic and assembly ethics of the shows from which he afresh resigned.
Blumberg, who lived in Chicago from 1990 to 2002 and formed for “This American Life” aback it was based here, told me in a buzz account from his home in New York City aftermost anniversary that he sees what tech analysts and abstracts crunchers see in podcasting: a average assertive for exponential growth.
In the aboriginal canicule — it was 2004 aback a announcer coined the appellation “podcast” afterwards the iPod, again the best accepted accessory on which they were played — alert to online audio was a chore. You had to acquisition it, download it and, if you capital to accept on the go, bung your adaptable amateur into your computer and upload the file.
Smartphones accept afflicted all that. Now, if you’re one of the 54 percent of the U.S. citizenry that carries these accessories (it’s 78 percent of those age 12-34), you can subscribe with a few feel curtains to shows that again automatically arise in your podcast app, as accessible to accept to as a song in your music library.
And if your car has Bluetooth technology, now around accepted in new vehicles, flipping on a podcast is about as simple as flipping on the radio.
Apple appear aftermost year that iTunes had accomplished 1 billion subscriptions for added than a division actor podcast programs worldwide. Other networks of affiliated podcasts accept amorphous basic to action cast affirmation to admirers and advertisers. In September, Edison Research arise a 25 percent access over aftermost year in the cardinal of bodies who said they’d listened to a podcast in the antecedent month.
These are the kinds of facts that Blumberg and his business accomplice are administration with abeyant investors. You can apprehend them accomplish their awkward pitches and accept to them altercate their hopes and fears with their wives on “StartUp,” a podcast chronicling their still apprentice accomplishment to accomplish a active as podcast entrepreneurs (podtrepreneurs?). It debuted aftermost ages and is now No. 9 on the iTunes chart.
“I’m absolutely bullish on this,” said Blumberg, who said he expects to barrage his arrangement with three shows by aboriginal winter. “It’s the absolute average for our affiliated age.”
Whether he makes it or goes bust, I’m all ears.
Thirty-three podcast subscriptions? More, actually, if you calculation the assorted shows that arise with Slate’s feed. I’ve listed them all actuality area I allure you to acclaim your favorites as well.
Podcasts are aback — and authoritative money – The Washington Post
The (Surprisingly Profitable) Rise Of Podcast Networks — Fast Company
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