Marketing your copywriting services: write a script before you cold-call

by Angela on September 2, 2007

Cold-calling is also known as telephone marketing. Essentially it’s just picking up the phone and calling your local businesses.

Some people are comfortable on the phone, and enjoy cold-calling, others are not. If you’re not the kind of person who interacts happily with strangers on the phone, don’t beat yourself up over it. There are plenty of other ways to market yourself.

But if you are happy telemarketing, hop to it. Write a “script” first. (This is a plan of what you’ll say.)

Try something like:

“Hello, my name is Jenny Smith. I offer professional copywriting services. I write marketing communications material. Who could I speak to about that?”

As you can see your script should be brief.  You’ll usually be put through to the marketing manager, or perhaps the owner if the business is very small. If you call an agency, you’ll speak to the creative director.

Often, you’ll reach Voice Mail. So have a voice-mail script ready, with what you do, and your contact information. Read it after the beep – slowly. Repeat your phone number, slowly.

Cold-calling gets easier the more often you do it. If you want to get clients in a hurry, it’s a must.

Set yourself a goal for the number of calls you’ll make in a day – make ten or 20 calls, and before you know it you’ll have more copywriting clients than you can handle.

If you need help setting up your copywriting services business, my ebook copywriting course shows you how: Seven Days To Easy Money: Copywriting Success, new 2007 edition.

[tags]copywriting, make money copywriting, how to start a copywriting services business[/tags]

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