Copywriting – Five Tips to Get Organized for Top Results

by Angela on April 1, 2008

If you’re a new copywriting, one of your primary copywriting challenges will be getting organized, so you can complete your commissioned projects and exceed your clients’ expectations. Let’s look at how you can do this.

One of the benefits of organizing and streamlining your copywriting workflow is that you’ll gain confidence once you know exactly what you’re doing, and have created a workflow. You’ll know that you’ve covered all the bases. And you’ll eliminate procrastination too.

1. Understand the brief

All copywriting projects start with a brief: your client describes his needs. Very few clients know how to do this, so you have to help them with a questionnaire.

Create a template for your questionnaire, or present it as a form on your Web site. This means that you simply direct clients to fill in the form.

2. Research – the audience and benefits

Once you have the brief, your next step is research. The more you know about the product you’re writing copy for, the better. Ideally you’ll have personal experience with the product. I’ve gone on field trips to housing development companies’ estates, to factories, and to laboratories in the name of research, and you should too.

3. Use the product if you can

Can you use the product? If you’re writing a sales page or Web site for piece of software, you can. If you’re writing a direct response package for a realtor, you can visit the houses he’s selling.

Sometimes you can’t “kick” or test-drive the product, so you’ll need to talk to customers or users.

4. Talk to users

It’s vital you talk to users if you can. If you’re writing as a sub-contractor for an agency, they may be protective of the client and try to fob you off. Insist.

If the agency still baulks, decline the project – you can’t write copy when you don’t know the product. Usually the threat that you’ll leave the project is enough, and the agency will come to its senses.

5. Write in drafts

Finally, write in drafts. It’s possible to sit in your chair, and type your way through a project from go to whoa, but it’s not recommended. If you have no choice because the deadline is tight, ship the first draft to the client pronto, then work on the second draft while the client gets around to looking at your preliminary draft.

So there you have a copywriting workflow – you’ll be much more relaxed when you’re organized, and will be able to focus on the writing with confidence.

If you find writing easy, you become a copywriter and write for money…

Did you know that most business people struggle with their writing? It’s true. If you enjoy writing and find it easy, you can write for money, for business. In short, you can become a copywriter.

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.

“Copywriting Master Class – Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.

Get Copywriting Clients In Seven Days

You can earn $250 an hour as an in-demand copywriter…

My ebook/ course “Seven Days To Easy Money: Copywriting Success” has been taking the mystery out of copywriting for new copywriters for five years.

I love it when writers call me and say “I got a client!” or “I’m booked solid for three months” – I expect that, so it’s very satisfying.

The fact is – if you can write copy, you can write your own ticket. You WILL get clients, you WILL make as much money as you want to make. Copywriting is a necessity for every business. In just a week, your life can change.

“Seven Days To Easy Money: Copywriting Success” is your key a great lifestyle and security for you and your family – start building a wonderful, exciting career today.

[tags]copywriting,copywriting tips,learn copywriting,copywriting services,home business,copywriting course[/tags]

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