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Make money writing with a copywriting services business

September 29th, 2007    Subscribe To Our Feed

As you may know, my ebook writing course “Seven Days To Easy Money: Copywriting Success” helps you to set up your own copywriting services business. It’s been helping writers to do that successfully for five years.

Surprisingly to me, rather than set up their own businesses, some writers have accepted positions with advertising agencies and other companies solely on the basis of the portfolio they compiled while working with the “Copywriting Success” material. Although I didn’t expect that, I’m pleased that it’s helped writers to substantially increase their income. Whatever works for you.:-)

Everything I create for writers has that aim at its core - to help writers make more money writing.

Is “Copywriting Success” just for writers?

I’ve received a couple of questions over the past week, the gist being: “Who’s Copywriting Success for? Is it for everyone who wants to become a copywriter?”

The short answer is no - Copywriting Success is not for everyone; it’s for writers who want to increase their income. The ebook’s page states:

Dear Fellow Writer: If you’re tired of rejections, and low-paying markets, maybe it’s time for a change. Maybe it’s time you took your writing career seriously, and aimed for a huge income as a freelance copywriter.

The material is written for writers. That’s not to say that it wouldn’t work for Internet marketers or other people who want to write copy, but the material was written for writers. It will work for anyone who wants to set up a copywriting services business, but if you have no background as a writer, you may find the process more challenging.

Copywriters are coining money - but what if YOU’RE not?

September 20th, 2007    Subscribe To Our Feed

Ryan Healey has an interesting article on Michael Fortin’s blog: Why Freelance Copywriters Go Hungry.

First, I should say that NONE of the copywriters I know are starving, ALL are making great money, but be that as it may, I agree with everything that Ryan says.

He posits three deficiencies in the starving copywriters: confidence, sales experience and marketing know-how.

Yes indeed. You can write great copy, but if you don’t know how to market yourself, then you’re going nowhere.

This is why my copywriting course focuses on the business of copywriting, rather than on simple copywriting skills which anyone can pick up very easily. The business skills are essential, because freelance copywriting is a business. When I first created the course five years ago, my aim was to set up new copywriters with business skills in the course itself.

Once you have the business skills, you will get a great portfolio, because companies are desperate for copywriters - if you can write copy, you can name your own price, so companies are more than willing to give newbie copywriters a chance. Someone has to write the copy, and newbies are cheaper than people who’ve been writing copy for years.

If you’re starting a copywriting services business you need: a portfolio, a method, and persistence.

All three items are covered in the course, and this is why some of my students have got themselves a swag of clients by the third lesson: freelance copywriting is very much a business, and when you treat it like a business there’s unlimited potential for your new business.

Mastering Web Copywriting 1: What does a Web copywriter write?

September 15th, 2007    Subscribe To Our Feed

In this new copywriting series, we’ll cover Web copywriting - how to write copy for the Web.

Web copywriting is a huge, new field, which is growing rapidly. As a Web copywriter, you may be asked to write anything from product catalogs to long Web sales pages. There’s LOTS of copywriting gigs available, and you’ll be in the sublime position of being able to choose your clients.

This is because for your clients, the benefits of hiring a Web copywriter rather than a “writer” are enormous, particularly if a client has been working with an advertising or graphic design agency, because the Web is terra incognita to 99 per cent of writers and agencies.

Therefore you have a happy hunting ground of clients who need your services.

Of course, there’s a tiny challenge for you: your clients are just as bewildered by the Web as traditional writers and agencies, so you’ll need to do a little educating so that your clients can see the benefit of your services. This educational process will become less necessary in 2008 and 2008, as more and more business is done on the Web.

I hope you enjoy this series. Subscribe via our RSS feed. Schedule permitting, I’ll be making a couple of posts each week.

Love To Write? You Can Make A Six-Figure Income As A Copywriter: Launch Your Own Successful Freelance Copywriting Practice In SEVEN Days And Start Making A Six-Figure Income This Year

Get started today with Angela Booth’s amazing copywriting course: Seven Days To Easy Money: Copywriting Success, new 2007 edition

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Credits: Seven Days To Easy Money: Copywriting Success | Matteo Turchetto | Andreas Viklund