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Copywriting: Writing Pay Per Click Marketing Copy

February 12th, 2009    Subscribe To Our Feed

Writing Pay Per Click (PPC) ads is easy, isn’t it? Just a dinky headline, two lines of copy, plus your URL: all done in a minute or two. Unfortunately it’s not that simple; creating PPC campaigns which convert is an art.

Whether you’re a copywriter who’s working for others, or you’re creating PPC copy for yourself, it’s worth learning how to do this. These particular copywriting skills are valuable. They can make you a great deal of money.

Let’s look at four steps to creating powerful PPC campaigns in this article.

1. Product Research Comes First

Your first step is product research. As with any copywriting task, the more you know about the product which you’re promoting the more successful you will be.

Ideally, you’ll have material from your product’s previous marketing campaigns to review. If your product is new, you’re flying blind.

2. Keyword and Market Research: Use Your Creativity

Your next step is keyword and market research. It’s essential that you use your creativity for this. Remember that although keyword tools are useful, they only offer historical data. They show you words which people have searched for in the past, they can’t predict what people will search for next month or in six months.

Therefore, the most important task in your keyword research is to research the market; go to forums and other areas where the target audience hangs out, and discover what words they’re using now.

3. Writing Ad Groups

Once you’ve collected keywords, it’s time to write your ad groups. The number of ad groups you create will depend on the product, and also on your client. If you’re creating a PPC campaign for yourself, it depends on how much time you have available.

I like to start with two ad groups, just to test the waters

4. Writing Web Sales Pages for Ad Groups

Finally, it’s time to write your landing pages for your ad groups. Yes, you need a specific landing page for every group. The keywords you’re using must appear on your landing pages, because relevancy is vital in successful PPC campaigns.

So there you have some copywriting steps which will help you to create successful PPC campaigns. Once you become known as a PPC copywriter, you’ll have eager clients clamoring to work with you.

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Copywriting: Creative Ways to Market Your Copywriting Services Business

January 11th, 2009    Subscribe To Our Feed

Want to make more money copywriting? In the current economic climate, your clients may be paralyzed into inaction, so do some creative thinking for them to market your copywriting services. As your clients get more business, so do you: it’s a win-win.

You can sum up this powerful strategy in just a few words: help your clients to do more business.

Here’s how.

1. Write Case Studies Involving Your Clients

Every business owner knows how effective case studies are. However, case studies are also complex. Someone either has to design a new case study and carry it out, or research, interview and write up a case study from a past success. Either way, case studies take time to create.

Enter you, the creative copywriting professional. Offer to write up a case study — you’ll get lots of takers for this service, and you can charge just about whatever you please.

2. Write Free White Papers for Your Clients in Exchange for a Link

White papers fall into the same “must do, essential” aspirational basket as case studies. Businesses know that papers are a powerful promotional tool, but no one has time to write them… except you.

This time, you’ll offer a business a short, free white paper in exchange for certain things. These things will include: a link to your site from the home page of your client’s site, using anchor text you choose, plus advertising for your services on the last page of the while paper, and ______. Fill in the blank with anything you please — you’re giving the business something valuable, and they’ll be happy to give to you in return.

If you know your client’s industry well, a white paper shouldn’t take you longer than a couple of hours to write.

Do one of these a week, and before too many weeks have gone by you’ll have more new clients than you can handle.

3. Develop Pay Per Click (PPC) Campaigns for Your Clients

Dollar for dollar, PPC is the best advertising solution for many businesses. However, creating PPC campaigns from scratch takes time. You need to decide on what the goals of the campaign are, how you’ll track, research keywords, and outline the campaign. Then the landing pages and ads need to be written… and on, and on. As you can see, this is a lot of effort.

However, if you’ve created PPC campaigns in the past, you can handle it, and make great money while you’re doing it.

So there you have innovative ways to market your copywriting services business. What are you waiting for? Get started!

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Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.

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Your ad doesn’t work: here’s how to fix it

November 19th, 2007    Subscribe To Our Feed

I love BL Ochman’s “Dear NBC - Your Ad on My Blog Stinks: Let’s Fix It”:

Dear NBC - Please don’t get me wrong: I love you for advertising on my blog. But I want you to get results so you’ll keep coming back, and this ad sucks.

In my copywriting course, I suggest to students that they do something similar: rewrite material which obviously isn’t working, and offer it as a free sample of your skills.

It works. Copywriters are always amazed when they realize that most of the world has no idea of what a copywriter actually does, and how a copywriter can help a business.

Why not try this trick yourself? Who knows, you may find your next great client.

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Copyright © 2007 Seven Days To Easy-Money: Copywriting Success

Credits: Seven Days To Easy Money: Copywriting Success | Matteo Turchetto | Andreas Viklund