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Your ad doesn’t work: here’s how to fix it

November 19th, 2007    Subscribe To Our Feed

I love BL Ochman’s “Dear NBC - Your Ad on My Blog Stinks: Let’s Fix It”:

Dear NBC - Please don’t get me wrong: I love you for advertising on my blog. But I want you to get results so you’ll keep coming back, and this ad sucks.

In my copywriting course, I suggest to students that they do something similar: rewrite material which obviously isn’t working, and offer it as a free sample of your skills.

It works. Copywriters are always amazed when they realize that most of the world has no idea of what a copywriter actually does, and how a copywriter can help a business.

Why not try this trick yourself? Who knows, you may find your next great client.

Get all the copywriting clients you need

August 19th, 2007    Subscribe To Our Feed

Copywriting is the perfect write from home business. In fact, you don’t even have to be at home, you can be anywhere you please: your clients don’t know or care. They communicate with you via email, you send their copy back via email.

The magic of the Internet means that your business is portable. The Internet does something else for your business too: it brings you all the clients you could ever need - so many, that you’ll end up raising your rates and then raising them again, because you can’t work with every client who wants you to write for them.

“I had to stop blogging…”

I was chatting with a copywriting colleague last week, and asked her why she hasn’t updated her blog since mid-2006. Did she get tired of blogging?

She told me that blogging worked TOO well. She just got too many clients to keep up with her blogging activities.

I laughed - I’ve had that experience too, that blogging is an enormous client generator.

So if you’re looking for new copywriting clients, here’s the secret: use the Internet as a hands-off promotional tool - get a Web site, and get a blog.

New to copywriting? Discover how you can set up your own copywriting services business in just seven days.

You can get a full list of my writing manuals here.

Copyright © 2007 Seven Days To Easy-Money: Copywriting Success

Credits: Seven Days To Easy Money: Copywriting Success | Matteo Turchetto | Andreas Viklund