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Mastering Web Copywriting 1: What does a Web copywriter write?

September 15th, 2007    Subscribe To Our Feed

In this new copywriting series, we’ll cover Web copywriting - how to write copy for the Web.

Web copywriting is a huge, new field, which is growing rapidly. As a Web copywriter, you may be asked to write anything from product catalogs to long Web sales pages. There’s LOTS of copywriting gigs available, and you’ll be in the sublime position of being able to choose your clients.

This is because for your clients, the benefits of hiring a Web copywriter rather than a “writer” are enormous, particularly if a client has been working with an advertising or graphic design agency, because the Web is terra incognita to 99 per cent of writers and agencies.

Therefore you have a happy hunting ground of clients who need your services.

Of course, there’s a tiny challenge for you: your clients are just as bewildered by the Web as traditional writers and agencies, so you’ll need to do a little educating so that your clients can see the benefit of your services. This educational process will become less necessary in 2008 and 2008, as more and more business is done on the Web.

I hope you enjoy this series. Subscribe via our RSS feed. Schedule permitting, I’ll be making a couple of posts each week.

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Your copywriting business: getting referrals from your clients

August 25th, 2007    Subscribe To Our Feed

How’s your copywriting services business doing? I hope you have more clients than you can handle; currently there’s a huge demand for copywriters.

Marketing consistently (every day) is the secret to a thriving business. Here’s another secret: client referrals.

Your clients have connections: let them help you

One of the easiest ways to get new business is to allow your current clients to refer you to their colleagues. Yes, I said “allow”. The key to the referral process is simply to ask - I’ve never yet had a client refuse to refer me, and many have referred me without asking.

However, you should make getting referrals a part of your workflow; that way, you won’t forget.

Ask for referrals on your invoices and promotional materials

The simplest way to ask for referrals consistently is to add a request for referrals to your invoices and marketing materials.

Here’s a format you can use:

Thank you for trusting me with your business, I appreciate the opportunity to work with you. If you know anyone who else who could use my services, please take a moment to send them a link to my Web site at angelabooth.com/ (insert your site link). I appreciate your help in building my business, and hope to serve you again soon. Thank you.

If you send out a regular newsletter or mailing (you should), include the above snippet.

Remember: your clients have connections. Ask for referrals, and you’ll get them.

Love to write? You can make a six-figure income as a copywriter with Seven Days To Easy Money: Copywriting Success, new 2007 edition by Angela Booth

Turn your copywriting into a lucrative career and business

July 27th, 2007    Subscribe To Our Feed

Copywriting is an essential skill for every writer: what you learn as a copywriter will help you in all forms of writing.

I’ve been writing copy for businesses for 25 years. I got into it by accident, when small business people asked me to write press releases and other advertising for them - I was writing ads for a business that I was running at the time, and started moonlighting writing copy for others.

If you’re an experienced writer - writing articles for print, for example, copywriting is an excellent adjunct to writing for print, and you can easily develop your copywriting into a lucrative career.

Seven Days To Easy Money: Copywriting Success builds your copywriting career

I wrote the first issue of “Seven Days To Easy Money: Copywriting Success” in 2002, in response to requests from new copywriters who were getting the occasional client, but didn’t know how to develop a real copywriting career.

The ebook writing manual works step by step: each “day” you have a lesson, and exercises to complete. At the end of the week, you’ll find that you have a career - you know how the process of promoting yourself and getting clients works, and you grow your business from there. Of course you don’t have to complete a lesson a day - you can complete a lesson a week, or whatever schedule suits you. I provide free coaching with the manual, because it’s essential that you know that you have on-going support and advice available to you.

There’s nothing mysterious about writing copy. There’s a huge demand for copywriters, which has increased due to the amount of copy required online. You don’t have to work particularly hard to develop a great career which can fund your other writing. In fact that’s how I used copywriting initially: I used it to fund the novels I was writing.

Can YOU write copy?

I’m fond of saying that if you can write an email message and get a response, you can write copy - especially with my ebook manual and coaching. Copywriting is a lot of fun, and well paid too. What’s not to like? As your copywriting business grows, you will have a stable of clients who look on you as their copywriter, and who stay with you for years.

Copyright © 2007 Seven Days To Easy-Money: Copywriting Success

Credits: Seven Days To Easy Money: Copywriting Success | Matteo Turchetto | Andreas Viklund