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SEO Copywriting Gets You Found Online and Makes Sales

May 24th, 2008    Subscribe To Our Feed

Copywriting is promotional writing, and if you’re writing copy for the Web, knowing something about search engine optimization (SEO) is vital.

Here’s why SEO is important: it gets a page found. And whether you’re writing copy for others, or for yourself, copy that gets found by searchers via organic search is free promotion.

With organic search you don’t have to pay for printing and postage as you do offline, or for online ads sending customers to the sales page - the customers find your sales pages by the magic of SEO.

With such a huge benefit for SEO copywriting, you’d think that all online copywriting would take the search engines into account. Most copy written for the Web doesn’t - yet. Many copywriters and marketers look on SEO as a mystical art.

In this article, we’ll clear up some of the mystery.

Get Found With This SEO Secret: It’s the Words, and the Links

To get a page found online, two things are important: keywords, and links.

Keywords are those words which searchers type into a search engine, to find a particular product. For example, if you’re promoting a hotel in London, it would be logical to think that “London hotel” and “hotel London” would be keywords you’d use in your copy.

On their own, keywords help a page to get found. However, for popular keywords like “London hotel”, that’s not sufficient. There are over ten million pages which reference “London hotel”, so to boost your page in the search engine rankings, you’ll need to get some links to the “London hotel” keywords from other sites.

Links to your page are called off-page SEO factors, and these factors are vital to improve the search results for competitive keywords.

You can get those links in many ways, such as by buying advertising, or by writing articles to promote the page, or by writing press releases.

Remember to Make Sales Too

Getting your customers to the sales page is one thing, making sales is another. Although you should be aware of keywords when writing the copy for your sales, remembering the customer is vital too. Your sales pages must convert your site’s visitors into buyers.

Now you know the secret of SEO copywriting - keywords and links - write your next sales pages for both your customers, and for the search engines. Within a week or two, you’ll be surprised at the “free” sales you get, courtesy of SEO.

Copywriting is a great home business

Developing a copywriting services business makes sense if you want to write from home.

How does $250 an hour sound to you? Copywriters are in high demand.

There’s no limitations on who can write copy. Neither age nor education is a bar: your clients don’t care.

So whether you’re a stay-at-home mom or a retiree, or just want to moonlight at your current job, copywriting is the most lucrative (and the most fun, if you love to write) occupation you can try.

My Seven Days To Easy Money: Copywriting Success, new 2007 edition gets you started.

Create the perfect write from home business - it’s easy.

Your Copywriter’s Web Site - They Need to Know Who You are

April 24th, 2008    Subscribe To Our Feed

As a copywriter, you’re privy to many of your clients’ secrets. You know all about their target audience and their marketing plans. This means that before anyone asks you to do any copywriting for them, they have to trust you.

They need to know that you won’t go running off to their competitors with what you know, for example.

So copywriting as a new copywriter is all about trust: no trust, no copywriting jobs. But how do you start building that trust?

Your Web site is a good beginning. Your site tells your potential clients who you are, what you do, and who else trusts you. Here’s the good news: once you get a name as a copywriter, clients will come to you, and they’ll find you via your Web site.

Let’s look at some of the material you should include on your site.

1. It’s all about them, not about you

Your site isn’t about you: it’s about what you can do for your clients. So ensure that your site contains many more mentions of “you” than it does of “I”.

Write your site from your client’s point of view. Your clients want to trust you, but the online world is stuffed to the gunwales with assorted lunatics and scammers, so trust is not a given.

Copywriters get around this in various ways. The best way is to offer samples of the copy you’ve written, as well as a portfolio.

2. Offer samples of your writing

Of course, as a new copywriter, you won’t have many samples. This doesn’t matter. Just write samples of the kinds of copy you’d like to write, making it plain that these are samples, and that you’re a new copywriter.

Want to hide the fact you’re new? Don’t! Clients who’ve hired copywriters before will realize you’re new anyway - and won’t hire you because you’re pretending. If you admit you’re new, people are willing to give you a chance: you’re hungry for work and you won’t charge as much as a pro would.

3. Offer references on request

It’s a good idea to offer references. If you’re new, these will be people you’ve worked with before, or your copywriting teacher or mentor. As a copywriting teacher, I’m more than happy to provide references for students.

3. Target the audience for whom you want to write copy, as well as their clients

When you’re writing your site, remember to target those industries in which you want to work. Your copywriting clients love someone who’s an expert in their industry.

For example, let’s say you’ve spend the past five years working in the financial services industry, in a marketing capacity. You’re an insider: you’ll be able to write great copy for that industry, because of the expertise you’ve developed.

So if you want to write copy for clients in that industry, display your expertise. Write some financial articles for your site, and include industry news, too. This is a subtle way to show that you know what’s happening in the industry, and as stated, your clients will appreciate the fact that you’re an expert.

For any copywriter, new or established, trust is the foundation of their business. Tell your clients who you are via your Web site, and start building that trust.

Become a copywriter and get paid to write

Did you know that most business people struggle with their writing? It’s true. If you enjoy writing and find it easy, you can write for money, for business. In short, you can become a copywriter.

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.

“Copywriting Master Class - Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.

Easy Copywriting: Five Ways to Make Money

March 6th, 2008    Subscribe To Our Feed

Seven Days to Easy Money: Copywriting Success

If you’ve heard about all the money there is in copywriting, and wonder how you can get started as a freelance copywriter, read on.

Many writers are scared of copywriting, but it’s easy. If you can write a letter that makes sense, you’re good to go. You read copy every day, and without knowing it, you’ve absorbed many copywriting skills.

But what do copywriters write? Here are five forms to get you started.

1. Write brochures - great income for 200 words

Brochures are short. Some brochures contain just a tagline, a short description, and information on how to respond. Some businesses produce brochures for hundreds of products - think of realtors, and manufacturers.

2. Write informational white papers - for the business to business trade

Many businesses are in business to business markets (think health) which frowns on blatant sales pitches. These businesses produce overviews and product information copy sometimes called white papers, although they can be called anything.

White papers vary in length, from five to many pages, depending on the information they provide; they’re a subtle form of selling.

3. Write press releases: businesses love to get free advertising

Essentially the aim of a press release is to get publicity for a business. It’s free advertising, often worth many thousands of dollars. Therefore, if you have a knack of writing press releases, you can base your complete copywriting service around that.

Press releases are written to a format, and you need to keep to that format, because some newspapers will print your release exactly as you write it.

4. Write radio spots - write for performance

Writing for performance, for radio, TV, and speeches, is highly paid. You can break in with radio “spots” as radio ads are known.

It’s easy to break into radio copywriting, because usually DJs are left to write these ads, and they hate it. So get some experience in writing samples, and then ask for an interview at a local radio station.

Radio spots are short. Tape some ads, and transcribe them so you can see how it’s done.

5. Write taglines - short slogans

Most taglines or slogans are short: five to ten words long, and often a tagline will come to you as an inspiration.

I know one new copywriter who launched a whole career when he wrote a tagline for a store. The store owner loved the tagline so much he introduced the copywriter to the head of an advertising agency.

If you find writing easy, you can write for money…

Did you know that most business people struggle with their writing? It’s true. If you enjoy writing and find it easy, you can write for money, for business. In short, you can become a copywriter.

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.

“Copywriting Master Class - Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.

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Copyright © 2007 Seven Days To Easy-Money: Copywriting Success

Credits: Seven Days To Easy Money: Copywriting Success | Matteo Turchetto | Andreas Viklund