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Copywriting Pro - How to Get All the Copywriting Clients You Need

October 4th, 2008    Subscribe To Our Feed

Is the current economic downturn worrying you? Relax, you can get all the copywriting clients you need, once you master the telephone.

When my copywriting students have learned to use the phone, they get enough clients in a couple of hours to keep them writing for a month or more. They also make much more money than they made before.

People need your services. When the economy slows down, they need your services more than ever, because selling is harder. It’s no longer enough for a marketer to use old brochures and old marketing materials, he has to create new marketing materials targeted specifically to his customers. This means there is plenty of work for copywriters.

The secret of getting all the copywriting work you can handle FAST is to master the phone. It’s much easier than you think.

Learn to Master the Telephone - here’s a Script for New Copywriters

Create the script first, then just pick up the phone.

Here’s a short script - it’s all you need.

“Hi, my name is Jennifer Brown. I provide copywriting services. Who should I talk to about that?”

This is an easy script when you actually manage to get someone on the phone, but often you’ll get voice mail.

Here’s voicemail script:

“Hi, my name is Jennifer Brown. I’m a local copywriter in [your city]. I provide a range of copywriting services for businesses, which include Web copywriting, writing brochures and direct response mail. Here’s my phone number [your phone number]. You can visit my website at [Web address]. I’ll contact you next week if I may — here’s my phone number again - [your phone number]. Thank you.”

Mastering the Phone when You’re an Established Copywriter

Here’s a voice mail script:

“Hi my name is Jennifer Brown. I’m a copywriter in [your city]. I’ve worked with other companies in your industry. I know Bob Smith over Forester and Ives Landscape Care; he says he’s happy with the recent direct mail response campaign that I handled for him. Are you doing anything similar in the near future? I’m also wondering whether you’re still using the Thomson-Aymes Agency for the production of your garden supply catalogues? I’d be interested in sending you a proposal to manage your catalogues if you’re interested. My phone number is [your phone number]. Please contact me at any time. Again my phone number is [your phone number]. I look forward to speaking with you soon.”

Telephone Mastery Secrets - Become a Cold-Calling Pro

Here are a some tips to help you to master the phone.

1. Rehearse.

Write out a script before you pick up the phone. Then just make the call. You will either get a real live person, or you’ll get voice mail; either way you’ll know exactly what to say.

2. Make notes as you call.

When you get a person on the phone, keep them talking. Find out exactly who handles their copywriting; whether they use an agency or whether they use freelancers. The more information you have, the better.

3. Before you start, print out the telephone numbers, and don’t hesitate between calls, just keep making one call after another.

The more calls you make the better your results will be, you will find that the first four calls are the hardest. Don’t stop when you get a positive response, keep making calls.

Within a couple of hours, you should have enough copywriting work to keep you going for at least a month if not more.

Bonus tip: raise your rates. Your temptation will be to lower your copywriting rates especially if you’re short of work: don’t fall into this trap.

Become a Copywriting Master Fast

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.

“Copywriting Master Class - Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.

Copywriting - Get Excited and Sell

September 22nd, 2008    Subscribe To Our Feed

Want to become an effective copywriter? Develop excitement about your product and you’ll be able to sell it - enthusiasm is catching.

There’s an adage in copywriting that you should focus on the benefits, and so you should. However, just describing a product’s benefits isn’t enough. Your aim should always be to get to the heart of what makes your product great.

When you get to the heart of your product, you’ll get excited. For example, when Steve Jobs described the new iPod Touch as the “funnest iPod ever”, his grammar was incorrect but his excitement shone through.

If you take nothing else from this article, I hope that it convinces you that the best copywriting isn’t formulaic, it’s inspired. That inspiration develops from your own enthusiasm.

I’m sure you’re thinking, “Great - but how do I get enthusiastic?”

Here’s how.

1. Develop a Persona - a Character Who’s the Product’s Audience

The more you know about a product, the better. If the product is your own, enthusiasm will come naturally. When the product is new to you, spend time researching it, its uses, and if possible, use it yourself.

You can even develop a persona for the product. Professional copywriters often develop a persona for a product to help them to write.

They research the product, and its intended audience, until they can develop a complete characterization; a “real” person who uses the product. They know the person’s age, his job, his lifestyle, the clothes he wears, the music he listens to and the places he goes to. They even give the person a name. Then they write to that one person.

2. Listen to What People Say About the Product

If you can, visit forums, malls, and conferences to find out what the product’s users say about it.

What do the developers say? The more information you have, and the more your familiarity with the product grows, the more likely it is that your excitement about the product will build.

3. Excitement Is Transferable - What Do You Feel Excited About?

Let’s say that you’ve developed a persona for the product and you know all about it, but your excitement level is zero.

When this happens, you can trick yourself.

Think about what you are excited about. Is it golf, horse racing, music? Think about your favorite activity, and let your enthusiasm for it build. Now think about your product. Transfer the excitement.

You’ll be surprised that this actually works. However, go through the first two research steps first; you need lots of input to develop ideas.

Nothing sells like enthusiasm, so get excited about your copywriting project; you’ll be pleased at the results.

Become a Copywriting Master Fast

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.

“Copywriting Master Class - Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.

Freelance Copywriting - Start Building Your New Career

September 10th, 2008    Subscribe To Our Feed

Want to make a six figure income from your writing? Copywriting - writing marketing and sales material for businesses - is a wonderful craft to learn. Not only can you make money almost immediately, but you’ll also make more money as your skills build.

Let’s look at how you can start building your copywriting career in four easy steps.

1. Pay Attention - Who Buys Copy, and How Do They Use It?

Your first step is to discover what COPY actually is. Copy is everywhere, because every business uses it to sell. Copy can be as diverse as a video script, a one-line “tagline” (slogan for a business), a news release, or an advertisement. If its intent is to SELL something, overtly or not, it’s copy.

I started my copywriting career writing display advertising for a business I was running. Then I wrote press releases, and video scripts. Soon people approached me to write sales material for them, and my copywriting career was launched.

2. Decide What You’d Like to Write

What would you like to write? Perhaps radio advertising intrigues you. Tape some radio ads, and try writing some of your own.

Or perhaps you like the idea of writing brochures. Grab all the brochures you can find, and study the text. Yes, the text. Copywriters write text, graphic designers design, so you don’t actually need to concern yourself with layouts of brochures, or any other print copy, nor do you work with printers.

3. Write Some Samples

Now you’ve found examples of copy you’d enjoy writing, write some samples. Write for fictitious businesses, or write for real businesses. Just create some samples to show what you can do.

4. Promote Your New Business - Get Your First Client

Once you’ve got some samples of your writing skills, it’s time to find your first client or two. As a new copywriter, you’ll charge considerably less than a pro, so there’s no shortage of small businesses willing to give you a try. At this stage, your main concern is to get the jobs done, and get testimonials for your skill from satisfied clients.

4. Build Your Copywriting Career

Over time, as you continue to get clients and complete copywriting jobs, your skills and your fees will increase. You build your career one client at a time, and one completed copywriting job at a time.

Before you know it, you’ll be a respected copywriter with a stable of clients. So get started today.

Are you making enough money writing?

Or is your writing just a hobby, costing you more in computers, Internet connection fees and writing supplies than you’re earning?

The Secret, Unlimited Market For Your Writing Which Generates A Fantastic Writing Income

I’ll let you in to a secret. The top earners in writing are copywriters. That is, commercial writers – they write for businesses. (Writing for business is known as copywriting.)

Discover how you can become a top-earning copywriter, making a six-figure income, with “Seven Days To Easy Money: Copywriting Success”.

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Copyright © 2008 Seven Days To Easy-Money: Copywriting Success

Credits: Seven Days To Easy Money: Copywriting Success | Matteo Turchetto | Andreas Viklund