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Copywriting: Writing Pay Per Click Marketing Copy

February 12th, 2009    Subscribe To Our Feed

Writing Pay Per Click (PPC) ads is easy, isn’t it? Just a dinky headline, two lines of copy, plus your URL: all done in a minute or two. Unfortunately it’s not that simple; creating PPC campaigns which convert is an art.

Whether you’re a copywriter who’s working for others, or you’re creating PPC copy for yourself, it’s worth learning how to do this. These particular copywriting skills are valuable. They can make you a great deal of money.

Let’s look at four steps to creating powerful PPC campaigns in this article.

1. Product Research Comes First

Your first step is product research. As with any copywriting task, the more you know about the product which you’re promoting the more successful you will be.

Ideally, you’ll have material from your product’s previous marketing campaigns to review. If your product is new, you’re flying blind.

2. Keyword and Market Research: Use Your Creativity

Your next step is keyword and market research. It’s essential that you use your creativity for this. Remember that although keyword tools are useful, they only offer historical data. They show you words which people have searched for in the past, they can’t predict what people will search for next month or in six months.

Therefore, the most important task in your keyword research is to research the market; go to forums and other areas where the target audience hangs out, and discover what words they’re using now.

3. Writing Ad Groups

Once you’ve collected keywords, it’s time to write your ad groups. The number of ad groups you create will depend on the product, and also on your client. If you’re creating a PPC campaign for yourself, it depends on how much time you have available.

I like to start with two ad groups, just to test the waters

4. Writing Web Sales Pages for Ad Groups

Finally, it’s time to write your landing pages for your ad groups. Yes, you need a specific landing page for every group. The keywords you’re using must appear on your landing pages, because relevancy is vital in successful PPC campaigns.

So there you have some copywriting steps which will help you to create successful PPC campaigns. Once you become known as a PPC copywriter, you’ll have eager clients clamoring to work with you.

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Copywriting: Get More Clients With Your Business Blog

February 6th, 2009    Subscribe To Our Feed

Looking for copywriting clients? Your copywriter’s business blog is the easiest-ever, hands-free way to attract new clients each week. Discover how you can make more money by blogging.

1. Who Are Your Clients? Focus on Your Blog on Them

Creating a blog starts with planning. Make a list of all the copywriting services you provide, with a brief description of each one. Next, write a short “elevator speech” — this is a description of your business offerings in around 100 words.

Next, consider the topic of your blog. Many copywriters instinctively choose to blog about copywriting.

This can be a limiting topic. Think about your clients. Would they be looking for the kinds of copywriting tips that you would provide on your copywriting blog? Chances are that they won’t. You must target the people with whom you want to work.

Here’s what works for many copywriters. They start a business news blog for their local area. So the title of your blog would be “__________ (Your Town) Business News”. Write about your local businesses and news of interest to them. Your clients will be checking up on what’s happening in their local area, and they’re bound to come across your blog.

2. Blog Case Studies: Clients Love Them

Basically what you’re providing with your blog is some free publicity for your clients — current, past, and future clients. Businesses ego surf: they look for mentions of their name online. So your local businesses will find your blog, and will discover that you’re a copywriter.

When they need a copywriter, guess who they’ll contact?

Once you have clients, create case studies. People love case studies, and they’re excellent blog content. Occasionally you won’t be able to write up a case study on a client because your work with them will be highly confidential. That’s not a problem; many clients will be only too happy for you to write up what you did for them in a case study.

3. No Time to Blog? No Matter — Think Long Term

If you are shuddering and thinking that now you’ve got to add blogging to your long daily to-do list, relax. You business blog fits itself to the time you have available. Blog when you have a moment, or when you’re in the mood. A couple of posts a month is all that’s required. As the content on your blog increases, more people will find you.

You’ll get more copywriting clients over time, because your blog will be on line for years, and getting you new clients for many years to come.

Become a Copywriting Master Fast

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.

“Copywriting Master Class - Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.

Copywriting: Creative Ways to Market Your Copywriting Services Business

January 11th, 2009    Subscribe To Our Feed

Want to make more money copywriting? In the current economic climate, your clients may be paralyzed into inaction, so do some creative thinking for them to market your copywriting services. As your clients get more business, so do you: it’s a win-win.

You can sum up this powerful strategy in just a few words: help your clients to do more business.

Here’s how.

1. Write Case Studies Involving Your Clients

Every business owner knows how effective case studies are. However, case studies are also complex. Someone either has to design a new case study and carry it out, or research, interview and write up a case study from a past success. Either way, case studies take time to create.

Enter you, the creative copywriting professional. Offer to write up a case study — you’ll get lots of takers for this service, and you can charge just about whatever you please.

2. Write Free White Papers for Your Clients in Exchange for a Link

White papers fall into the same “must do, essential” aspirational basket as case studies. Businesses know that papers are a powerful promotional tool, but no one has time to write them… except you.

This time, you’ll offer a business a short, free white paper in exchange for certain things. These things will include: a link to your site from the home page of your client’s site, using anchor text you choose, plus advertising for your services on the last page of the while paper, and ______. Fill in the blank with anything you please — you’re giving the business something valuable, and they’ll be happy to give to you in return.

If you know your client’s industry well, a white paper shouldn’t take you longer than a couple of hours to write.

Do one of these a week, and before too many weeks have gone by you’ll have more new clients than you can handle.

3. Develop Pay Per Click (PPC) Campaigns for Your Clients

Dollar for dollar, PPC is the best advertising solution for many businesses. However, creating PPC campaigns from scratch takes time. You need to decide on what the goals of the campaign are, how you’ll track, research keywords, and outline the campaign. Then the landing pages and ads need to be written… and on, and on. As you can see, this is a lot of effort.

However, if you’ve created PPC campaigns in the past, you can handle it, and make great money while you’re doing it.

So there you have innovative ways to market your copywriting services business. What are you waiting for? Get started!

Become a Copywriting Master Fast

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.

“Copywriting Master Class - Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.

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Credits: Seven Days To Easy Money: Copywriting Success | Matteo Turchetto | Andreas Viklund