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Copywriting: Get More Clients With Your Business Blog

February 6th, 2009    Subscribe To Our Feed

Looking for copywriting clients? Your copywriter’s business blog is the easiest-ever, hands-free way to attract new clients each week. Discover how you can make more money by blogging.

1. Who Are Your Clients? Focus on Your Blog on Them

Creating a blog starts with planning. Make a list of all the copywriting services you provide, with a brief description of each one. Next, write a short “elevator speech” — this is a description of your business offerings in around 100 words.

Next, consider the topic of your blog. Many copywriters instinctively choose to blog about copywriting.

This can be a limiting topic. Think about your clients. Would they be looking for the kinds of copywriting tips that you would provide on your copywriting blog? Chances are that they won’t. You must target the people with whom you want to work.

Here’s what works for many copywriters. They start a business news blog for their local area. So the title of your blog would be “__________ (Your Town) Business News”. Write about your local businesses and news of interest to them. Your clients will be checking up on what’s happening in their local area, and they’re bound to come across your blog.

2. Blog Case Studies: Clients Love Them

Basically what you’re providing with your blog is some free publicity for your clients — current, past, and future clients. Businesses ego surf: they look for mentions of their name online. So your local businesses will find your blog, and will discover that you’re a copywriter.

When they need a copywriter, guess who they’ll contact?

Once you have clients, create case studies. People love case studies, and they’re excellent blog content. Occasionally you won’t be able to write up a case study on a client because your work with them will be highly confidential. That’s not a problem; many clients will be only too happy for you to write up what you did for them in a case study.

3. No Time to Blog? No Matter — Think Long Term

If you are shuddering and thinking that now you’ve got to add blogging to your long daily to-do list, relax. You business blog fits itself to the time you have available. Blog when you have a moment, or when you’re in the mood. A couple of posts a month is all that’s required. As the content on your blog increases, more people will find you.

You’ll get more copywriting clients over time, because your blog will be on line for years, and getting you new clients for many years to come.

Become a Copywriting Master Fast

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.

“Copywriting Master Class - Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.

Copywriting: Creative Ways to Market Your Copywriting Services Business

January 11th, 2009    Subscribe To Our Feed

Want to make more money copywriting? In the current economic climate, your clients may be paralyzed into inaction, so do some creative thinking for them to market your copywriting services. As your clients get more business, so do you: it’s a win-win.

You can sum up this powerful strategy in just a few words: help your clients to do more business.

Here’s how.

1. Write Case Studies Involving Your Clients

Every business owner knows how effective case studies are. However, case studies are also complex. Someone either has to design a new case study and carry it out, or research, interview and write up a case study from a past success. Either way, case studies take time to create.

Enter you, the creative copywriting professional. Offer to write up a case study — you’ll get lots of takers for this service, and you can charge just about whatever you please.

2. Write Free White Papers for Your Clients in Exchange for a Link

White papers fall into the same “must do, essential” aspirational basket as case studies. Businesses know that papers are a powerful promotional tool, but no one has time to write them… except you.

This time, you’ll offer a business a short, free white paper in exchange for certain things. These things will include: a link to your site from the home page of your client’s site, using anchor text you choose, plus advertising for your services on the last page of the while paper, and ______. Fill in the blank with anything you please — you’re giving the business something valuable, and they’ll be happy to give to you in return.

If you know your client’s industry well, a white paper shouldn’t take you longer than a couple of hours to write.

Do one of these a week, and before too many weeks have gone by you’ll have more new clients than you can handle.

3. Develop Pay Per Click (PPC) Campaigns for Your Clients

Dollar for dollar, PPC is the best advertising solution for many businesses. However, creating PPC campaigns from scratch takes time. You need to decide on what the goals of the campaign are, how you’ll track, research keywords, and outline the campaign. Then the landing pages and ads need to be written… and on, and on. As you can see, this is a lot of effort.

However, if you’ve created PPC campaigns in the past, you can handle it, and make great money while you’re doing it.

So there you have innovative ways to market your copywriting services business. What are you waiting for? Get started!

Become a Copywriting Master Fast

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.

“Copywriting Master Class - Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.

Get Copywriting Clients: Four Easy Ways

December 4th, 2008    Subscribe To Our Feed

Are you a new copywriter? Getting copywriting clients is easy because the demand for good copywriters is huge, so in this article we’ll look at four great ways to build your client list when you’re just starting out.

Before we look at our four easy marketing methods however, let’s do a little preparation. You need two things before you approach prospects: a bio, and a portfolio.

The bio is just a short third-person description of who you are: “Fred Smith from Any Town’s background in health and marketing prepared him to start his new Fred Smith Copywriting Service for… etc”.

Since you haven’t done any paid copywriting yet, your portfolio is a collection of samples. Just write some sample ads, and a sample press release and you’re good to go.

Tip: be HONEST. When you’re a completely new copywriter, admit it. It works for you. I’ve seen many new copywriters try to lie their way to a clientele, and it doesn’t work, because people see through you. People like working with beginners, it makes them feel good; so use your beginner status — it’s a plus.

Now let’s look at four easy ways you can get clients.

1. Start Where You Are: Talk to Business Owners

Start right where you are. Tell everyone (friends, relatives, acquaintances) that you’re setting up shop as a copywriter. People know people, and you’ll find business owners who are happy to hire you.

One new copywriter I know talked to the other mothers at her kids’ school, and got four new clients from a ten-minute chat to other mothers. Another new copywriter told his dental nurse he was looking for business. Not only did the dentist hire him, so did several other local business people.

2. Use Social Networking Tools Like Twitter

Sites like Twitter, Facebook and LinkedIn make it easy to build a large network and also to get clients. Get active on these sites and network with others, particularly with other copywriters.

I’ve been a copywriter for many years, and I’m not looking for new copywriting clients, but people often approach me with projects on the social networking sites. I’m happy to pass on the names of new copywriters I’ve “met” on these sites.

3. Pick up the Phone

This tactic always works. Pick up the phone and call local agencies and larger businesses. Make 100 calls, and you’re guaranteed at least five jobs.

Write out a short script before you start, then just keep dialing.

4. Write a Press Release for Your Local Media

Every new copywriter I’ve encouraged to write a press release announcing his new copywriting services business for his local newspapers and radio stations got clients. Please take notice of the fact that I said “every”. This tactic works, always.

Getting copywriting clients is easy. Use the four easy ways, and before you know it you’ll have a large copywriting practice.

Become a Copywriting Master Fast

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.

“Copywriting Master Class - Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.

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Copyright © 2008 Seven Days To Easy-Money: Copywriting Success

Credits: Seven Days To Easy Money: Copywriting Success | Matteo Turchetto | Andreas Viklund