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Copywriting Training: Specialize for Profits

January 7th, 2009    Subscribe To Our Feed

Want to build a copywriting career? Here’s your most valuable tip: specialize. Not only do specialist copywriters earn more, they build a stable of clients fast, and these clients usually stay with them for years.

Firstly, what do we mean by “specialist?” A specialist copywriter is knowledgeable in one particular area. It may be direct response copywriting, Web copywriting, health copywriting… Your specialty is an area which you know well, in which you have direct experience.

For example, I’ve specialized as both a technology and a manufacturing copywriter at various stages of my copywriting career. I had yet another specialty too — in the 1980s, when I began my career, I specialized in pet product copywriting.

Let’s see how you can become a copywriting specialist.

1. Your Specialty May Choose You

Your first step is to choose your specialty. However, often your specialty will choose you. Most copywriters write for a client in one area, and their name is passed around in that field. Before they know it, they have ten clients in one area, and have a new specialty.

You can certainly choose your own specialty, either because of personal interest, or because there’s money to be made in an area.

2. Get Known: Write Articles for Print and Online Media in That Field

The fastest way to get known in a new area is to write articles for print and online media in that area. I chanced on this promotional method because I was a technology magazine writer before I became a technology copywriter: I was contracted for advertorials (advertorials are advertisements masquerading as articles) by several large companies on the strength of my articles.

In the years since I discovered this method, I’ve recommended it to my copywriting students, who’ve also used it with great success. When you write articles in an area, you’re looked on as a de facto expert.

3. Approach Associations

Here’s the final step in becoming a specialist copywriter in an area: contact industry associations in your city or state, and offer to speak, or to write for their industry publication.

Don’t want to speak or write? That’s fine — all you need to do is buy advertising in their newsletter, magazine, or other member publications.

Learning how to specialize is part of any professional copywriter’s training. Specializing is a way of increasing your copywriting income painlessly — businesses are always willing to pay more for a specialist.

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The fact is – if you can write copy, you can write your own ticket. You WILL get clients, you WILL make as much money as you want to make. Copywriting is a necessity for every business. In just a week, your life can change.

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Your Copywriting Course: Three Tips for Success

December 31st, 2008    Subscribe To Our Feed

Are you taking a copywriting course? Copywriting is fun, and profitable too, when you discover how to get the responses you want as a result of the copy you write. Here are three tips for success in your course.

1. Practice Builds Your Skills: Find Opportunities to Write Copy

The more practice you get in writing copy the better. Copywriters are in high demand, even brand new copywriters, so you won’t lack opportunities to practice your skills.

Remember that you’re your first client. The copy you write to promote your new copywriting business is great practice for you, and you get to see the results right away.

Write copy every day. Read advertising, both online and offline. Dissect the copy. What emotional trigger was the copywriter using? What was the hook? Write down your analyses of pieces of copy. The more you think about what’s happening in a piece of copy, the more you’ll start to think like a copywriter.

2. Ask Questions

I teach copywriting, and love getting questions from my students. Firstly, because questions make me think about how to explain something, and secondly because they force me to either find, or create examples. So don’t be shy about asking questions; questions are good for you, and for your instructor too.

Questions can also stop you wasting time. If you ask your instructor where to get images for a brochure for example, your instructor will tell you that copywriters write copy (text) only; product designs are handled by graphic designers.

3. Find Great Models, Read and Think

Although I’m not a fan of “swipe files” (models on which to base your copy), I am a fan of analyzing copy that works. When you find a piece of copy you like, analyze it, and keep your analysis.

You’ll need models for copy you haven’t written before too. Ask your instructor to provide them. For example, if you’ve never written a radio spot or a video script, looking at the layout and construction of a model is useful because it shows you the format in which something is written.

A copywriting course is the start of your own copywriting career. It’s a wonderful opportunity: make the most of it. Now, welcome to the wonderful, exciting world of professional copywriting!

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Copywriting Supremo

As a copywriter, you write sales material for all forms of media - print, the Web, TV, radio and video scripts… It’s a highly lucrative form of writing and it’s FUN. I’ve been writing copy for almost 30 years, and for me, it’s a form of relaxation.

If you’ve thought about copywriting and didn’t know where to start, my new package “Copywriting Supremo: A Complete Copywriting Package - Write for All Forms of Media, and Make Money Fast” shows you how.

Copywriting Pro - How to Get All the Copywriting Clients You Need

October 4th, 2008    Subscribe To Our Feed

Is the current economic downturn worrying you? Relax, you can get all the copywriting clients you need, once you master the telephone.

When my copywriting students have learned to use the phone, they get enough clients in a couple of hours to keep them writing for a month or more. They also make much more money than they made before.

People need your services. When the economy slows down, they need your services more than ever, because selling is harder. It’s no longer enough for a marketer to use old brochures and old marketing materials, he has to create new marketing materials targeted specifically to his customers. This means there is plenty of work for copywriters.

The secret of getting all the copywriting work you can handle FAST is to master the phone. It’s much easier than you think.

Learn to Master the Telephone - here’s a Script for New Copywriters

Create the script first, then just pick up the phone.

Here’s a short script - it’s all you need.

“Hi, my name is Jennifer Brown. I provide copywriting services. Who should I talk to about that?”

This is an easy script when you actually manage to get someone on the phone, but often you’ll get voice mail.

Here’s voicemail script:

“Hi, my name is Jennifer Brown. I’m a local copywriter in [your city]. I provide a range of copywriting services for businesses, which include Web copywriting, writing brochures and direct response mail. Here’s my phone number [your phone number]. You can visit my website at [Web address]. I’ll contact you next week if I may — here’s my phone number again - [your phone number]. Thank you.”

Mastering the Phone when You’re an Established Copywriter

Here’s a voice mail script:

“Hi my name is Jennifer Brown. I’m a copywriter in [your city]. I’ve worked with other companies in your industry. I know Bob Smith over Forester and Ives Landscape Care; he says he’s happy with the recent direct mail response campaign that I handled for him. Are you doing anything similar in the near future? I’m also wondering whether you’re still using the Thomson-Aymes Agency for the production of your garden supply catalogues? I’d be interested in sending you a proposal to manage your catalogues if you’re interested. My phone number is [your phone number]. Please contact me at any time. Again my phone number is [your phone number]. I look forward to speaking with you soon.”

Telephone Mastery Secrets - Become a Cold-Calling Pro

Here are a some tips to help you to master the phone.

1. Rehearse.

Write out a script before you pick up the phone. Then just make the call. You will either get a real live person, or you’ll get voice mail; either way you’ll know exactly what to say.

2. Make notes as you call.

When you get a person on the phone, keep them talking. Find out exactly who handles their copywriting; whether they use an agency or whether they use freelancers. The more information you have, the better.

3. Before you start, print out the telephone numbers, and don’t hesitate between calls, just keep making one call after another.

The more calls you make the better your results will be, you will find that the first four calls are the hardest. Don’t stop when you get a positive response, keep making calls.

Within a couple of hours, you should have enough copywriting work to keep you going for at least a month if not more.

Bonus tip: raise your rates. Your temptation will be to lower your copywriting rates especially if you’re short of work: don’t fall into this trap.

Become a Copywriting Master Fast

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.

“Copywriting Master Class - Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.

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Credits: Seven Days To Easy Money: Copywriting Success | Matteo Turchetto | Andreas Viklund