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Copywriting: Get More Clients With Your Business Blog

February 6th, 2009    Subscribe To Our Feed

Looking for copywriting clients? Your copywriter’s business blog is the easiest-ever, hands-free way to attract new clients each week. Discover how you can make more money by blogging.

1. Who Are Your Clients? Focus on Your Blog on Them

Creating a blog starts with planning. Make a list of all the copywriting services you provide, with a brief description of each one. Next, write a short “elevator speech” — this is a description of your business offerings in around 100 words.

Next, consider the topic of your blog. Many copywriters instinctively choose to blog about copywriting.

This can be a limiting topic. Think about your clients. Would they be looking for the kinds of copywriting tips that you would provide on your copywriting blog? Chances are that they won’t. You must target the people with whom you want to work.

Here’s what works for many copywriters. They start a business news blog for their local area. So the title of your blog would be “__________ (Your Town) Business News”. Write about your local businesses and news of interest to them. Your clients will be checking up on what’s happening in their local area, and they’re bound to come across your blog.

2. Blog Case Studies: Clients Love Them

Basically what you’re providing with your blog is some free publicity for your clients — current, past, and future clients. Businesses ego surf: they look for mentions of their name online. So your local businesses will find your blog, and will discover that you’re a copywriter.

When they need a copywriter, guess who they’ll contact?

Once you have clients, create case studies. People love case studies, and they’re excellent blog content. Occasionally you won’t be able to write up a case study on a client because your work with them will be highly confidential. That’s not a problem; many clients will be only too happy for you to write up what you did for them in a case study.

3. No Time to Blog? No Matter — Think Long Term

If you are shuddering and thinking that now you’ve got to add blogging to your long daily to-do list, relax. You business blog fits itself to the time you have available. Blog when you have a moment, or when you’re in the mood. A couple of posts a month is all that’s required. As the content on your blog increases, more people will find you.

You’ll get more copywriting clients over time, because your blog will be on line for years, and getting you new clients for many years to come.

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Copywriting Training: Specialize for Profits

January 7th, 2009    Subscribe To Our Feed

Want to build a copywriting career? Here’s your most valuable tip: specialize. Not only do specialist copywriters earn more, they build a stable of clients fast, and these clients usually stay with them for years.

Firstly, what do we mean by “specialist?” A specialist copywriter is knowledgeable in one particular area. It may be direct response copywriting, Web copywriting, health copywriting… Your specialty is an area which you know well, in which you have direct experience.

For example, I’ve specialized as both a technology and a manufacturing copywriter at various stages of my copywriting career. I had yet another specialty too — in the 1980s, when I began my career, I specialized in pet product copywriting.

Let’s see how you can become a copywriting specialist.

1. Your Specialty May Choose You

Your first step is to choose your specialty. However, often your specialty will choose you. Most copywriters write for a client in one area, and their name is passed around in that field. Before they know it, they have ten clients in one area, and have a new specialty.

You can certainly choose your own specialty, either because of personal interest, or because there’s money to be made in an area.

2. Get Known: Write Articles for Print and Online Media in That Field

The fastest way to get known in a new area is to write articles for print and online media in that area. I chanced on this promotional method because I was a technology magazine writer before I became a technology copywriter: I was contracted for advertorials (advertorials are advertisements masquerading as articles) by several large companies on the strength of my articles.

In the years since I discovered this method, I’ve recommended it to my copywriting students, who’ve also used it with great success. When you write articles in an area, you’re looked on as a de facto expert.

3. Approach Associations

Here’s the final step in becoming a specialist copywriter in an area: contact industry associations in your city or state, and offer to speak, or to write for their industry publication.

Don’t want to speak or write? That’s fine — all you need to do is buy advertising in their newsletter, magazine, or other member publications.

Learning how to specialize is part of any professional copywriter’s training. Specializing is a way of increasing your copywriting income painlessly — businesses are always willing to pay more for a specialist.

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Your Copywriting Course: Three Tips for Success

December 31st, 2008    Subscribe To Our Feed

Are you taking a copywriting course? Copywriting is fun, and profitable too, when you discover how to get the responses you want as a result of the copy you write. Here are three tips for success in your course.

1. Practice Builds Your Skills: Find Opportunities to Write Copy

The more practice you get in writing copy the better. Copywriters are in high demand, even brand new copywriters, so you won’t lack opportunities to practice your skills.

Remember that you’re your first client. The copy you write to promote your new copywriting business is great practice for you, and you get to see the results right away.

Write copy every day. Read advertising, both online and offline. Dissect the copy. What emotional trigger was the copywriter using? What was the hook? Write down your analyses of pieces of copy. The more you think about what’s happening in a piece of copy, the more you’ll start to think like a copywriter.

2. Ask Questions

I teach copywriting, and love getting questions from my students. Firstly, because questions make me think about how to explain something, and secondly because they force me to either find, or create examples. So don’t be shy about asking questions; questions are good for you, and for your instructor too.

Questions can also stop you wasting time. If you ask your instructor where to get images for a brochure for example, your instructor will tell you that copywriters write copy (text) only; product designs are handled by graphic designers.

3. Find Great Models, Read and Think

Although I’m not a fan of “swipe files” (models on which to base your copy), I am a fan of analyzing copy that works. When you find a piece of copy you like, analyze it, and keep your analysis.

You’ll need models for copy you haven’t written before too. Ask your instructor to provide them. For example, if you’ve never written a radio spot or a video script, looking at the layout and construction of a model is useful because it shows you the format in which something is written.

A copywriting course is the start of your own copywriting career. It’s a wonderful opportunity: make the most of it. Now, welcome to the wonderful, exciting world of professional copywriting!

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Credits: Seven Days To Easy Money: Copywriting Success | Matteo Turchetto | Andreas Viklund