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Copywriting Shortage: New Copywriters Find Eager Clients

October 9th, 2007    Subscribe To Our Feed

[Experienced copywriters are now booked up months in advance. I’ve just sent out this press release. If you’re considering developing a copywriting career, now’s the time to do it.]

Press release

With the chronic shortage of writers with copywriting skills in the online world, new copywriters are finding eager clients as soon as they open their doors for business.

Angela Booth, an experienced online and offline copywriter who teaches copywriting skills, says that there’s a chronic shortage of copywriters on the Web: “Experienced Web copywriters are turning away business, because they’re booked solid for months  - and up to a year - in advance. This means that new copywriters can build up their own copywriting services businesses very quickly.”

To meet the demand for copywriters, she’s recently released a new 2007 edition of her copywriting course, “Seven Days To Easy Money: Copywriting Success”. This course has been teaching new copywriters how to set up their own copywriting services business for five years.

The course is aimed at writers who have writing skills, but who are new to copywriting. Angela says: “Many writers aren’t sure what copywriting entails, but essentially it’s business marketing and other communications. The benefit of my course is that it’s fast. Most of my students get their first client within a couple of weeks of starting the course, so it’s ideal for writers who want to write full-time.”

“Seven Days To Easy Money: Copywriting Success” is unique in that it helps new copywriters to set up a copywriting services business as they’re learning copywriting skills. Not only do new copywriters learn how to write copy like press releases, Web copy and radio and TV advertising, they also discover how to create their copywriting portfolio, and market themselves.

With businesses around the world moving online, there’s a real shortage of writers with copywriting skills, and new copywriters quickly get clients. Angela’s course includes coaching, which ensures that new copywriters find their feet and start earning right away.

“Seven Days To Easy Money: Copywriting Success” is structured so that as the new copywriter completes each of the course’s lessons, he’s also building his copywriting portfolio. This means that he has writing samples to show prospective clients right away. “Their portfolio gives them confidence,” says Angela, “and it gives their clients confidence too.”

Angela Booth is a copywriter, author, and writing teacher. Contact her at her AngelaBooth.com site. You can get more information on the “Seven Days To Easy Money: Copywriting Success” page.

Copywriters are coining money - but what if YOU’RE not?

September 20th, 2007    Subscribe To Our Feed

Ryan Healey has an interesting article on Michael Fortin’s blog: Why Freelance Copywriters Go Hungry.

First, I should say that NONE of the copywriters I know are starving, ALL are making great money, but be that as it may, I agree with everything that Ryan says.

He posits three deficiencies in the starving copywriters: confidence, sales experience and marketing know-how.

Yes indeed. You can write great copy, but if you don’t know how to market yourself, then you’re going nowhere.

This is why my copywriting course focuses on the business of copywriting, rather than on simple copywriting skills which anyone can pick up very easily. The business skills are essential, because freelance copywriting is a business. When I first created the course five years ago, my aim was to set up new copywriters with business skills in the course itself.

Once you have the business skills, you will get a great portfolio, because companies are desperate for copywriters - if you can write copy, you can name your own price, so companies are more than willing to give newbie copywriters a chance. Someone has to write the copy, and newbies are cheaper than people who’ve been writing copy for years.

If you’re starting a copywriting services business you need: a portfolio, a method, and persistence.

All three items are covered in the course, and this is why some of my students have got themselves a swag of clients by the third lesson: freelance copywriting is very much a business, and when you treat it like a business there’s unlimited potential for your new business.

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Credits: Seven Days To Easy Money: Copywriting Success | Matteo Turchetto | Andreas Viklund