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Marketing Your Copywriting Online

July 14th, 2007    Subscribe To Our Feed

With the shortage of people providing copywriting services both offline and online, marketing your copywriting services business is easy. Your clients are desperately eager to find you.

Here’s a fast process for marketing your copywriting services business: set up a Web site to explain the copywriting services you provide, and then  promote the Web site.

An initial trickle of clients will grow into a flood, the longer your site is online, and the more promotion you do - soon you won’t need to do any promotion at all, because you’ll have a stable of clients with whom you work.

Start by setting up a Web site.

Set Up A Web Site To Explain The Copywriting Services You Provide

Important Tip: the larger and more informative your site, the more promotional work your site will do for you: the search engines will index your site, and your clients will find you via searches.

Your first step is to work out what copywriting services you will provide. Make a list. If you specialize in an area like health, business, or technology, this is a great plus - clients love working with a copywriter who understands their industry.

Create one site page (or more, over time) for each service you provide. As mentioned above, the larger and more comprehensive your Web site, the more promotional work your site will do for you. However, you’ll build up the information on your site over time; initially just create your primary pages, which will include a Home page, a page for each service, an About page, and a Privacy Page.

Next, buy a domain name, get site hosting, and put your site online.

Promote Your Web Site And Services

Finally, promote your Web site and services. Start by creating a press release and post it online at one of the many press release distribution sites.

Then, create a small ad on Craigslist, the free classifed advertising site. Your ad will run for seven days; make sure that you repost it each seven days. You’ll get inquiries about your services immediately.

The above two promotional avenues will get you started. You can add whatever other promotions you wish: create a blog, write articles, buy advertising using Pay Per Click, and so on.

However, do remember that promotion will be on-going, until you have a stable of happy clients; estimate that you will promote your site and services heavily for around three months.

So there you go: get started marketing your copywriting services business today. Your clients are waiting and eager to find you.

Discover how you can turn your writing skills into a fabulous copywriting career. Angela Booth’s ebook “Seven Days To Easy Money: Copywriting Success” at http://abmagic.com/Copywriting/copywriting.html takes you from novice to pro copywriter in just seven days. This popular ebook has been turning writers into successful copywriters for five years. Packed with information, the ebook also includes exercises which become your copywriter’s marketing processes and portfolio. You could be signing up your first clients within two days.

Your New Copywriting Business: Start Local And Get Clients Fast

May 5th, 2007    Subscribe To Our Feed

If you’re a brand new copywriter, the best copywriting clients for you are your local businesses. Of course, once you build up your portfolio and your confidence, you can work with clients all over the world, but in the beginning, local clients are best.

There are a couple of reasons for this. The first one is that your local business community likes to deal with locals. When you’re a local, your inexperience doesn’t matter. You’ll get their business because you’re a known quantity - they feel comfortable with you.

The second reason is that the competition is less. If you don’t live in a global media hub like New York City, chances are that when you contact local businesses, it will be the first time they’ve ever been contacted by a copywriter.

What Kinds Of Businesses Hire Copywriters?

All businesses need copywriters, but some small businesses just don’t have the funds. The only way to find out whether a business can afford to hire you is to ask them whether they need a copywriter. In some instances, you may have to explain to them just what a copywriter does.

Approach local medical centers, animal hospitals, realtors, and have a chat to them - just an easy chat to see what their marketing needs are, and whether you could help.

Get In Touch With Local Graphic Design And Advertising Agencies

It’s often easier to work with local professionals, because they know what copywriting can do for them. Approach your local agencies, and let them know that you’re ready to work with them when they have an overflow of work. This always happens when they get new contracts, so you should get steady work from agencies without too much effort.

So if you’re eager to start a copywriting business, start local. You’ll be amazed at the welcome you get, and your new business will be off and running.

Discover how you can turn your writing skills into a fabulous copywriting career. Angela Booth’s ebook “Seven Days To Easy Money: Copywriting Success” takes you from novice to pro copywriter in just seven days. This popular ebook has been turning writers into successful copywriters for five years. Packed with information, the ebook also includes exercises which become your copywriter’s marketing processes and portfolio. You could be signing up your first clients within two days.

How To Start A Copywriting Services Business: A Six-Figure Income Starts With Your First Client

April 20th, 2007    Subscribe To Our Feed

The easiest way to make money as a writer is to discover copywriting. Copywriting is essentially just writing for businesses, helping them to win new customers and make sales. If you can write a persuasive letter, you can write copy.

Most writers take to copywriting immediately, like the proverbial ducks to water, because you’re surrounded by copy every day. Advertising is everywhere you are: on TV, on the radio, in magazines, and of course, all over the Web.

So how do you start a copywriting services business?

Get Your First Copywriting Client

You start your copywriting services business by getting your first client. This is not difficult. Just visit any of the out-sourcing sites, or look on sites like Craigslist. Of course, you can post your own advertisements on Craigslist or on any of the many classified advertising sites online.

Create Some Copywriting Samples To Show People What You Can Do

Before you post your first ad, create some copywriting samples. Many new copywriters stumble when it comes to attracting clients because they feel that they need a large portfolio of past work. However, every copywriter starts somewhere, with ONE client, and builds his career from there. To get your first client, just write some sample copy.

The Rewrite Trick - Turn Trash Into Cash

I recommend what I call “The Rewrite Trick” to my copywriting students.

Here’s what you do. Look through a magazine and find an ad. The ad can be minimalist, as many display ads are today, consisting of just a graphic and a few words. Now, you simply rewrite the ad. Assess what the ad’s selling, and who the target market is, and write your own version of the ad. Use around 100 to 200 words. Hey presto - you have your first sample for your portfolio.

The Rewrite Trick is a useful exercise to build your copywriting creativity skills, as well as to add to your samples’ portfolio. One point: when you’re sending your “rewrite” samples to clients, ensure that they’re clearly marked as SAMPLES, and note they’re created only to show your skills. Your aim is not to misrepresent yourself or your work, merely to display creativity and skill.

So there you have it: you can start your copywriting services business today. Create a couple of samples, post an ad, and you’ll have your first client - the first of many for your new business.

Copyright © 2007 Seven Days To Easy-Money: Copywriting Success

Credits: Seven Days To Easy Money: Copywriting Success | Matteo Turchetto | Andreas Viklund