Blogging For Copywriters

September 18th, 2007    Subscribe To Our Feed

What’s a blog? It’s an online journal, a Web log. Blogs have been popular online since 1998, because they’re a fast and simple way for anyone, without any Web publishing experience, to publish online.

A blog is vital for build your copywriting services business, because it gets you known - as your blog’s content grows, you become more of a presence in the search engines, and get clients coming to you.

Should you create a blog? YES, especially if you don’t have a Web site. You can get a free blog at any number of online sites; Blogger (www.blogger.com) is the best known.

Writing a blog is as easy as writing an email message. All your posts to the blog are dated and archived, so it’s easy to find blog posts you made months ago.

Here are the benefits of a blog for your freelance copywriting business:

• it’s a no-cost way to get a Web site, and post your work samples, portfolio and bio online;

• it’s easy promotion - blogs are indexed by Google.com FAST, so the words you write to your blog today will appear on Google tomorrow - this makes it easy for potential clients to find you;

• it builds your credibility: potential clients can learn about you easily and without obligation;

• your experience with blogging can lead to businesses hiring you to write blogs for them;

• it’s a good way to network online.

The latest issue of Fab Freelance Writing Ezine gets you up to speed on blogging fast.


Get all the copywriting clients you need

August 19th, 2007    Subscribe To Our Feed

Copywriting is the perfect write from home business. In fact, you don’t even have to be at home, you can be anywhere you please: your clients don’t know or care. They communicate with you via email, you send their copy back via email.

The magic of the Internet means that your business is portable. The Internet does something else for your business too: it brings you all the clients you could ever need - so many, that you’ll end up raising your rates and then raising them again, because you can’t work with every client who wants you to write for them.

“I had to stop blogging…”

I was chatting with a copywriting colleague last week, and asked her why she hasn’t updated her blog since mid-2006. Did she get tired of blogging?

She told me that blogging worked TOO well. She just got too many clients to keep up with her blogging activities.

I laughed - I’ve had that experience too, that blogging is an enormous client generator.

So if you’re looking for new copywriting clients, here’s the secret: use the Internet as a hands-off promotional tool - get a Web site, and get a blog.

New to copywriting? Discover how you can set up your own copywriting services business in just seven days.

You can get a full list of my writing manuals here.


Copywriting and blogging - add blogging to your income stream

April 25th, 2007    Subscribe To Our Feed

If you’re a copywriter and blogger, you’ll know that creating a blog, and updating it regularly, is just about the easiest way ever to promote yourself and your writing services.

Blogs also work for your clients - a blog is a fantastic way to promote their business. So how do you get blogging gigs?

Pro blogging under contract

The easiest way is to get blogging gigs from your current clients. Most will have heard of “blogging”, so it will be an easy sell.

I’ve been blogging since 2001, and like most copywriters, I offer a blog-creation and development service to my clients.

Two of my ebooks will help you to get blogging gigs:

* Writing For The Web - has templates and blog post examples; and

* Blogging For Dollars: How to become a career blogger — in your PJs, if you want - helps you to turn blogging into a real money-spinner for you.