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Copywriting Pro - How to Get All the Copywriting Clients You Need

October 4th, 2008    Subscribe To Our Feed

Is the current economic downturn worrying you? Relax, you can get all the copywriting clients you need, once you master the telephone.

When my copywriting students have learned to use the phone, they get enough clients in a couple of hours to keep them writing for a month or more. They also make much more money than they made before.

People need your services. When the economy slows down, they need your services more than ever, because selling is harder. It’s no longer enough for a marketer to use old brochures and old marketing materials, he has to create new marketing materials targeted specifically to his customers. This means there is plenty of work for copywriters.

The secret of getting all the copywriting work you can handle FAST is to master the phone. It’s much easier than you think.

Learn to Master the Telephone - here’s a Script for New Copywriters

Create the script first, then just pick up the phone.

Here’s a short script - it’s all you need.

“Hi, my name is Jennifer Brown. I provide copywriting services. Who should I talk to about that?”

This is an easy script when you actually manage to get someone on the phone, but often you’ll get voice mail.

Here’s voicemail script:

“Hi, my name is Jennifer Brown. I’m a local copywriter in [your city]. I provide a range of copywriting services for businesses, which include Web copywriting, writing brochures and direct response mail. Here’s my phone number [your phone number]. You can visit my website at [Web address]. I’ll contact you next week if I may — here’s my phone number again - [your phone number]. Thank you.”

Mastering the Phone when You’re an Established Copywriter

Here’s a voice mail script:

“Hi my name is Jennifer Brown. I’m a copywriter in [your city]. I’ve worked with other companies in your industry. I know Bob Smith over Forester and Ives Landscape Care; he says he’s happy with the recent direct mail response campaign that I handled for him. Are you doing anything similar in the near future? I’m also wondering whether you’re still using the Thomson-Aymes Agency for the production of your garden supply catalogues? I’d be interested in sending you a proposal to manage your catalogues if you’re interested. My phone number is [your phone number]. Please contact me at any time. Again my phone number is [your phone number]. I look forward to speaking with you soon.”

Telephone Mastery Secrets - Become a Cold-Calling Pro

Here are a some tips to help you to master the phone.

1. Rehearse.

Write out a script before you pick up the phone. Then just make the call. You will either get a real live person, or you’ll get voice mail; either way you’ll know exactly what to say.

2. Make notes as you call.

When you get a person on the phone, keep them talking. Find out exactly who handles their copywriting; whether they use an agency or whether they use freelancers. The more information you have, the better.

3. Before you start, print out the telephone numbers, and don’t hesitate between calls, just keep making one call after another.

The more calls you make the better your results will be, you will find that the first four calls are the hardest. Don’t stop when you get a positive response, keep making calls.

Within a couple of hours, you should have enough copywriting work to keep you going for at least a month if not more.

Bonus tip: raise your rates. Your temptation will be to lower your copywriting rates especially if you’re short of work: don’t fall into this trap.

Become a Copywriting Master Fast

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.

“Copywriting Master Class - Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.

Freelance Copywriting - Start Building Your New Career

September 10th, 2008    Subscribe To Our Feed

Want to make a six figure income from your writing? Copywriting - writing marketing and sales material for businesses - is a wonderful craft to learn. Not only can you make money almost immediately, but you’ll also make more money as your skills build.

Let’s look at how you can start building your copywriting career in four easy steps.

1. Pay Attention - Who Buys Copy, and How Do They Use It?

Your first step is to discover what COPY actually is. Copy is everywhere, because every business uses it to sell. Copy can be as diverse as a video script, a one-line “tagline” (slogan for a business), a news release, or an advertisement. If its intent is to SELL something, overtly or not, it’s copy.

I started my copywriting career writing display advertising for a business I was running. Then I wrote press releases, and video scripts. Soon people approached me to write sales material for them, and my copywriting career was launched.

2. Decide What You’d Like to Write

What would you like to write? Perhaps radio advertising intrigues you. Tape some radio ads, and try writing some of your own.

Or perhaps you like the idea of writing brochures. Grab all the brochures you can find, and study the text. Yes, the text. Copywriters write text, graphic designers design, so you don’t actually need to concern yourself with layouts of brochures, or any other print copy, nor do you work with printers.

3. Write Some Samples

Now you’ve found examples of copy you’d enjoy writing, write some samples. Write for fictitious businesses, or write for real businesses. Just create some samples to show what you can do.

4. Promote Your New Business - Get Your First Client

Once you’ve got some samples of your writing skills, it’s time to find your first client or two. As a new copywriter, you’ll charge considerably less than a pro, so there’s no shortage of small businesses willing to give you a try. At this stage, your main concern is to get the jobs done, and get testimonials for your skill from satisfied clients.

4. Build Your Copywriting Career

Over time, as you continue to get clients and complete copywriting jobs, your skills and your fees will increase. You build your career one client at a time, and one completed copywriting job at a time.

Before you know it, you’ll be a respected copywriter with a stable of clients. So get started today.

Are you making enough money writing?

Or is your writing just a hobby, costing you more in computers, Internet connection fees and writing supplies than you’re earning?

The Secret, Unlimited Market For Your Writing Which Generates A Fantastic Writing Income

I’ll let you in to a secret. The top earners in writing are copywriters. That is, commercial writers – they write for businesses. (Writing for business is known as copywriting.)

Discover how you can become a top-earning copywriter, making a six-figure income, with “Seven Days To Easy Money: Copywriting Success”.

Copywriting - 4 Secrets of Top Copywriters

August 31st, 2008    Subscribe To Our Feed

Want to become a top copywriter? In this article, we’ll look at four secrets of the top copywriters, and why they make ten times more than you do.

Let’s start with considering what a copywriter does. A copywriter writes “copy”, which is usually sales material but may also be longer material like speeches and company reports.

Top copywriters:

1. Specialize - Specialists Are Worth More

Top copywriters always specialize. A copywriter may specialize in a highly paid area like health copywriting, technology copywriting, or direct response. He may specialize because he already has training in that area, or because he deliberately targets an area, and gets training.

2. Get Known - They Ask for Testimonials

Top copywriters build their business on the results they get for clients. They ask for, and get, testimonials. In many cases, the wording of a testimonial is agreed on even before the copywriter starts work on a project. For example: “___________ achieved a 10 per cent response rate; our previous best response was three per cent.”

They focus on getting testimonials which confirm the results they’ve achieved because they know that nothing succeeds like success.

3. Market Consistently

A friend who’s a specialist copywriter has been advertising in the same trade magazine for the past three years. He’s very busy, and highly paid, but he keeps advertising. He says: “I advertise to keep my name out there. It’s good for past and current clients to see my name, and of course it brings in new clients.”

Not only does he run advertisements, he also attends conventions and trade shows, and sends out a monthly newsletter.

The rates he charges are astronomical, but his clients are happy to pay them, because they want to hire the best, and his marketing reassures them that he is indeed the best.

4. Build Their Portfolio

Top copywriters build their portfolio. A strong portfolio - examples of past work - brings in new clients. However, that’s not its only function - it’s also a record of achievement.

A top copywriter takes pride in his work, and aims to improve his work year by year. His portfolio is a record of the milestones he’s achieved, and he knows that his personal best is always ahead of him.

Copywriting is a field which offers limitless opportunities. Use the secrets of the top copywriters in your own endeavors, and you’ll be amazed at your own success in years to come.

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Copywriting Supremo - Become a Top Copywriter Fast

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As a copywriter, you write sales material for all forms of media - print, the Web, TV, radio and video scripts… It’s a highly lucrative form of writing and it’s FUN. I’ve been writing copy for almost 30 years, and for me, it’s a form of relaxation.

If you’ve thought about copywriting and didn’t know where to start, my new package “Copywriting Supremo: A Complete Copywriting Package - Write for All Forms of Media, and Make Money Fast” shows you how.

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Copyright © 2008 Seven Days To Easy-Money: Copywriting Success

Credits: Seven Days To Easy Money: Copywriting Success | Matteo Turchetto | Andreas Viklund