Five Ways To Build Your Copywriting Income FAST
December 6th, 2007 Subscribe To Our Feed
Become a six-figure copywriter with Angela Booth’s Seven Days To Easy Money: Copywriting Success: everything you need to know to earn the income you deserve from your writing skills. You get FREE coaching from Angela - great value, and totally exclusive.
If you’re just developing your copywriting career, gigs can be few and far between. However, there are many ways you can build your career quickly. Newbie, or experienced writing pro, you need to pay attention to marketing your work.
** By the way, “copywriting” is just writing for business - copywriters usually write marketing collateral (brochures, advertising, Web sites, and sales letters), but they also write product information and manuals. **
No one knows that you’re available for writing projects until you tell them, and then you’ll have to remind them regularly. It’s been said that people have to see your name seven times before they contact you, and even when they do know your name and have bought your writing, you lose top-of-mind awareness very quickly.
The following are five super-quick ways to build your copywriting income. You will be able to build a full-time income within three months, if you stick to this schedule.
One: Carve Out Time For Marketing - Schedule It In
Make time for marketing every day. This is important - and it’s vital when you’re starting out. Aim to spend at least an hour a day on your marketing activities. When I mentor new copywriters, I insist that they spend at least an hour a day - and two hours if they can manage it.
It’s all numbers - it’s very simple: the more people who hear your name, or who hear from you in person, the more copywriting gigs you’ll get. So spread the news!
Two: Cold Calls, Telemarketing - It Works
“Cold calling” is my number one tip for you to get work fast. I once recommended to a new copywriter who needed money fast that he make 200 calls. I promised him he’d have enough work to keep him busy for months. He complained, but he did it. And of course it worked for him. He got so busy that he was able to raise his rates, and hire an assistant.
Three: Create A Web Site - Global Marketing Made Easy
Web sites are gold to a copywriter. Where else can you go on at length about yourself and the services you offer, and have your information disseminated to the world, by clicking your keyboard’s keys? And have it cost you next to nothing?
Four: Call Local Agencies - Let The Locals Know You’re Around
Call your local advertising, graphic design, marketing and public relations agencies. When they get busy (as an agency does after winning a new contract) they’re looking for willing hands.
Five: Send Out A Press Release
Press release are like Web sites. Post them on the Web and they keep marketing for you forever. Send them to your local media outlets, and you get stories about you written in your local press.
So, now you’ve got five ways to build your copywriting career fast. Get building!
Find out how you can build a full-time copywriting career with Angela Booth’s Seven Days To Easy Money: Copywriting Success - this ebook shows you how to develop a six-figure income. If you want to write from home, writing copy (business writing) is the easiest way to do it.
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Marketing Your Copywriting Online
July 14th, 2007 Subscribe To Our Feed
With the shortage of people providing copywriting services both offline and online, marketing your copywriting services business is easy. Your clients are desperately eager to find you.
Here’s a fast process for marketing your copywriting services business: set up a Web site to explain the copywriting services you provide, and then promote the Web site.
An initial trickle of clients will grow into a flood, the longer your site is online, and the more promotion you do - soon you won’t need to do any promotion at all, because you’ll have a stable of clients with whom you work.
Start by setting up a Web site.
Set Up A Web Site To Explain The Copywriting Services You Provide
Important Tip: the larger and more informative your site, the more promotional work your site will do for you: the search engines will index your site, and your clients will find you via searches.
Your first step is to work out what copywriting services you will provide. Make a list. If you specialize in an area like health, business, or technology, this is a great plus - clients love working with a copywriter who understands their industry.
Create one site page (or more, over time) for each service you provide. As mentioned above, the larger and more comprehensive your Web site, the more promotional work your site will do for you. However, you’ll build up the information on your site over time; initially just create your primary pages, which will include a Home page, a page for each service, an About page, and a Privacy Page.
Next, buy a domain name, get site hosting, and put your site online.
Promote Your Web Site And Services
Finally, promote your Web site and services. Start by creating a press release and post it online at one of the many press release distribution sites.
Then, create a small ad on Craigslist, the free classifed advertising site. Your ad will run for seven days; make sure that you repost it each seven days. You’ll get inquiries about your services immediately.
The above two promotional avenues will get you started. You can add whatever other promotions you wish: create a blog, write articles, buy advertising using Pay Per Click, and so on.
However, do remember that promotion will be on-going, until you have a stable of happy clients; estimate that you will promote your site and services heavily for around three months.
So there you go: get started marketing your copywriting services business today. Your clients are waiting and eager to find you.
Discover how you can turn your writing skills into a fabulous copywriting career. Angela Booth’s ebook “Seven Days To Easy Money: Copywriting Success” at http://abmagic.com/Copywriting/copywriting.html takes you from novice to pro copywriter in just seven days. This popular ebook has been turning writers into successful copywriters for five years. Packed with information, the ebook also includes exercises which become your copywriter’s marketing processes and portfolio. You could be signing up your first clients within two days.
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Your New Copywriting Business: Start Local And Get Clients Fast
May 5th, 2007 Subscribe To Our Feed
If you’re a brand new copywriter, the best copywriting clients for you are your local businesses. Of course, once you build up your portfolio and your confidence, you can work with clients all over the world, but in the beginning, local clients are best.
There are a couple of reasons for this. The first one is that your local business community likes to deal with locals. When you’re a local, your inexperience doesn’t matter. You’ll get their business because you’re a known quantity - they feel comfortable with you.
The second reason is that the competition is less. If you don’t live in a global media hub like New York City, chances are that when you contact local businesses, it will be the first time they’ve ever been contacted by a copywriter.
What Kinds Of Businesses Hire Copywriters?
All businesses need copywriters, but some small businesses just don’t have the funds. The only way to find out whether a business can afford to hire you is to ask them whether they need a copywriter. In some instances, you may have to explain to them just what a copywriter does.
Approach local medical centers, animal hospitals, realtors, and have a chat to them - just an easy chat to see what their marketing needs are, and whether you could help.
Get In Touch With Local Graphic Design And Advertising Agencies
It’s often easier to work with local professionals, because they know what copywriting can do for them. Approach your local agencies, and let them know that you’re ready to work with them when they have an overflow of work. This always happens when they get new contracts, so you should get steady work from agencies without too much effort.
So if you’re eager to start a copywriting business, start local. You’ll be amazed at the welcome you get, and your new business will be off and running.
Discover how you can turn your writing skills into a fabulous copywriting career. Angela Booth’s ebook “Seven Days To Easy Money: Copywriting Success” takes you from novice to pro copywriter in just seven days. This popular ebook has been turning writers into successful copywriters for five years. Packed with information, the ebook also includes exercises which become your copywriter’s marketing processes and portfolio. You could be signing up your first clients within two days.
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