Copywriting for the Web: Write Landing Pages Which Convert

December 11, 2008

Want to learn a profitable Web copywriting skill? If you can write landing pages which convert (that is, make sales), you can name your own price as a copywriter. Here’s a vital tip: your landing pages should never stand alone, for best results they need to be part of a campaign.
Here are the essentials for [...]

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Get Copywriting Clients: Four Easy Ways

December 4, 2008

Are you a new copywriter? Getting copywriting clients is easy because the demand for good copywriters is huge, so in this article we’ll look at four great ways to build your client list when you’re just starting out.
Before we look at our four easy marketing methods however, let’s do a little preparation. You need two [...]

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A Copywriting Trap to Avoid: Compost Heap Writing

November 26, 2008

Wondering why your copy isn’t selling? “Compost heap writing” is a common copywriting trap you should avoid. Here’s how.
Firstly, let’s discuss what the “compost heap writing” syndrome actually is. I see this trap occurring primarily with new copywriters, but pros can fall into it too.
Compost heap writing is copywriting by formula: in layers, and it’s [...]

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