Seven Days To Easy-Money: Copywriting Success

• Home
• Seven Days To Easy Money: Copywriting Success
• About
• Privacy Policy

Copywriting: Creative Ways to Market Your Copywriting Services Business

January 11th, 2009    Subscribe To Our Feed

Want to make more money copywriting? In the current economic climate, your clients may be paralyzed into inaction, so do some creative thinking for them to market your copywriting services. As your clients get more business, so do you: it’s a win-win.

You can sum up this powerful strategy in just a few words: help your clients to do more business.

Here’s how.

1. Write Case Studies Involving Your Clients

Every business owner knows how effective case studies are. However, case studies are also complex. Someone either has to design a new case study and carry it out, or research, interview and write up a case study from a past success. Either way, case studies take time to create.

Enter you, the creative copywriting professional. Offer to write up a case study — you’ll get lots of takers for this service, and you can charge just about whatever you please.

2. Write Free White Papers for Your Clients in Exchange for a Link

White papers fall into the same “must do, essential” aspirational basket as case studies. Businesses know that papers are a powerful promotional tool, but no one has time to write them… except you.

This time, you’ll offer a business a short, free white paper in exchange for certain things. These things will include: a link to your site from the home page of your client’s site, using anchor text you choose, plus advertising for your services on the last page of the while paper, and ______. Fill in the blank with anything you please — you’re giving the business something valuable, and they’ll be happy to give to you in return.

If you know your client’s industry well, a white paper shouldn’t take you longer than a couple of hours to write.

Do one of these a week, and before too many weeks have gone by you’ll have more new clients than you can handle.

3. Develop Pay Per Click (PPC) Campaigns for Your Clients

Dollar for dollar, PPC is the best advertising solution for many businesses. However, creating PPC campaigns from scratch takes time. You need to decide on what the goals of the campaign are, how you’ll track, research keywords, and outline the campaign. Then the landing pages and ads need to be written… and on, and on. As you can see, this is a lot of effort.

However, if you’ve created PPC campaigns in the past, you can handle it, and make great money while you’re doing it.

So there you have innovative ways to market your copywriting services business. What are you waiting for? Get started!

Become a Copywriting Master Fast

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.

“Copywriting Master Class - Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.

Copywriting Training: Specialize for Profits

January 7th, 2009    Subscribe To Our Feed

Want to build a copywriting career? Here’s your most valuable tip: specialize. Not only do specialist copywriters earn more, they build a stable of clients fast, and these clients usually stay with them for years.

Firstly, what do we mean by “specialist?” A specialist copywriter is knowledgeable in one particular area. It may be direct response copywriting, Web copywriting, health copywriting… Your specialty is an area which you know well, in which you have direct experience.

For example, I’ve specialized as both a technology and a manufacturing copywriter at various stages of my copywriting career. I had yet another specialty too — in the 1980s, when I began my career, I specialized in pet product copywriting.

Let’s see how you can become a copywriting specialist.

1. Your Specialty May Choose You

Your first step is to choose your specialty. However, often your specialty will choose you. Most copywriters write for a client in one area, and their name is passed around in that field. Before they know it, they have ten clients in one area, and have a new specialty.

You can certainly choose your own specialty, either because of personal interest, or because there’s money to be made in an area.

2. Get Known: Write Articles for Print and Online Media in That Field

The fastest way to get known in a new area is to write articles for print and online media in that area. I chanced on this promotional method because I was a technology magazine writer before I became a technology copywriter: I was contracted for advertorials (advertorials are advertisements masquerading as articles) by several large companies on the strength of my articles.

In the years since I discovered this method, I’ve recommended it to my copywriting students, who’ve also used it with great success. When you write articles in an area, you’re looked on as a de facto expert.

3. Approach Associations

Here’s the final step in becoming a specialist copywriter in an area: contact industry associations in your city or state, and offer to speak, or to write for their industry publication.

Don’t want to speak or write? That’s fine — all you need to do is buy advertising in their newsletter, magazine, or other member publications.

Learning how to specialize is part of any professional copywriter’s training. Specializing is a way of increasing your copywriting income painlessly — businesses are always willing to pay more for a specialist.

Get Copywriting Clients In Seven Days

You can earn $250 an hour as an in-demand copywriter…

My ebook/ course “Seven Days To Easy Money: Copywriting Success” has been taking the mystery out of copywriting for new copywriters for five years.

I love it when writers call me and say “I got a client!” or “I’m booked solid for three months” – I expect that, so it’s very satisfying.

The fact is – if you can write copy, you can write your own ticket. You WILL get clients, you WILL make as much money as you want to make. Copywriting is a necessity for every business. In just a week, your life can change.

“Seven Days To Easy Money: Copywriting Success” is your key a great lifestyle and security for you and your family - start building a wonderful, exciting career today.

Your Copywriting Course: Three Tips for Success

December 31st, 2008    Subscribe To Our Feed

Are you taking a copywriting course? Copywriting is fun, and profitable too, when you discover how to get the responses you want as a result of the copy you write. Here are three tips for success in your course.

1. Practice Builds Your Skills: Find Opportunities to Write Copy

The more practice you get in writing copy the better. Copywriters are in high demand, even brand new copywriters, so you won’t lack opportunities to practice your skills.

Remember that you’re your first client. The copy you write to promote your new copywriting business is great practice for you, and you get to see the results right away.

Write copy every day. Read advertising, both online and offline. Dissect the copy. What emotional trigger was the copywriter using? What was the hook? Write down your analyses of pieces of copy. The more you think about what’s happening in a piece of copy, the more you’ll start to think like a copywriter.

2. Ask Questions

I teach copywriting, and love getting questions from my students. Firstly, because questions make me think about how to explain something, and secondly because they force me to either find, or create examples. So don’t be shy about asking questions; questions are good for you, and for your instructor too.

Questions can also stop you wasting time. If you ask your instructor where to get images for a brochure for example, your instructor will tell you that copywriters write copy (text) only; product designs are handled by graphic designers.

3. Find Great Models, Read and Think

Although I’m not a fan of “swipe files” (models on which to base your copy), I am a fan of analyzing copy that works. When you find a piece of copy you like, analyze it, and keep your analysis.

You’ll need models for copy you haven’t written before too. Ask your instructor to provide them. For example, if you’ve never written a radio spot or a video script, looking at the layout and construction of a model is useful because it shows you the format in which something is written.

A copywriting course is the start of your own copywriting career. It’s a wonderful opportunity: make the most of it. Now, welcome to the wonderful, exciting world of professional copywriting!

Copywriting Supremo - Become a Top Copywriter Fast

Copywriting Supremo

As a copywriter, you write sales material for all forms of media - print, the Web, TV, radio and video scripts… It’s a highly lucrative form of writing and it’s FUN. I’ve been writing copy for almost 30 years, and for me, it’s a form of relaxation.

If you’ve thought about copywriting and didn’t know where to start, my new package “Copywriting Supremo: A Complete Copywriting Package - Write for All Forms of Media, and Make Money Fast” shows you how.

« Previous Page — Next Page »

Copyright © 2009 Seven Days To Easy-Money: Copywriting Success

Credits: Seven Days To Easy Money: Copywriting Success | Matteo Turchetto | Andreas Viklund