Your ad doesn’t work: here’s how to fix it

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Monday, November 19th, 2007 Subscribe To Our Feed

I love BL Ochman’s “Dear NBC - Your Ad on My Blog Stinks: Let’s Fix It”:

Dear NBC - Please don’t get me wrong: I love you for advertising on my blog. But I want you to get results so you’ll keep coming back, and this ad sucks.

In my copywriting course, I suggest to students that they do something similar: rewrite material which obviously isn’t working, and offer it as a free sample of your skills.

It works. Copywriters are always amazed when they realize that most of the world has no idea of what a copywriter actually does, and how a copywriter can help a business.

Why not try this trick yourself? Who knows, you may find your next great client.