2008 November

Archive for November, 2008

A Copywriting Trap to Avoid: Compost Heap Writing

Wednesday, November 26th, 2008

Wondering why your copy isn’t selling? “Compost heap writing” is a common copywriting trap you should avoid. Here’s how.
Firstly, let’s discuss what the “compost heap writing” syndrome actually is. I see this trap occurring primarily with new copywriters, but pros can fall into it too.
Compost heap writing is copywriting by formula: in layers, and it’s […]