Archive for July, 2008
Copywriting - Winning With Online Press Kits
Wednesday, July 30th, 2008One of the most interesting tasks you’ll take on in public relations (PR) copywriting is developing an online press kit.
In days gone by, press kits were lavish productions, packed into glossy folders, with equally glossy photographs and brochures. They usually contained a goodie for journalists too. In my tech journalism days, a particularly memorable […]
Copywriting - Postcards with Punch
Tuesday, July 22nd, 2008Want to learn how to write postcards? Postcards are the poor relations of the direct response copywriting world. But done well, they can bring a tsunami of sales to any business.
The easiest way to learn how to write postcards is to write several for your copywriting services business and send them to your mailing list. […]
Copywriting and Public Relations - Profitable Publicity
Thursday, July 17th, 2008Want to increase your copywriting income fast… for free? When you become skilled at using public relations (PR) tactics, your clients will love you, and you’ll make more money.
PR is a powerful tool. It can generate hundreds of thousands of dollars of free publicity, within several hundred words. Your successful copywriting practice must include PR, […]
Make Money As A Beginning Writer: Cash For Content
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