2008 June

Archive for June, 2008

Copywriting Tips - Know the Product, Make Sales

Tuesday, June 10th, 2008

You’ve read dozens of copywriting tips. Your brain’s crammed with the importance of the headline, the sub-head, the call to action… but hear this. Unless you know the product, none of the nuts and bolts of writing copy matter.
Copywriting is sales, so copywriting is selling. You must know what you’re selling, intimately.
Because of this, you […]