2008 April

Archive for April, 2008

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Web Copywriting - Keep it Super-Targeted for your Audience

Sunday, April 27th, 2008

Copywriting for the Web is a completely new form of copywriting. It’s just over a decade old, so copywriters are still finding their way, with new “tricks”, such as video and sound on landing pages, appearing regularly.
One of the major benefits of writing copy for the Web is the ease of tracking: you can know […]

Copywriting - Write for Performance for High Income

Friday, April 25th, 2008

Did you know that performance copywriting offers big dollars? Not only can you make a high income, but much audio-visual (AV) copywriting is short - think radio advertising, for example.
Performance copywriting includes writing audio-visual scripts for radio and TV, for DVDs, writing speeches, writing presentations and a new form of AV copywriting - writing YouTube […]

Your Copywriter’s Web Site - They Need to Know Who You are

Thursday, April 24th, 2008

As a copywriter, you’re privy to many of your clients’ secrets. You know all about their target audience and their marketing plans. This means that before anyone asks you to do any copywriting for them, they have to trust you.
They need to know that you won’t go running off to their competitors with what you […]


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