2007 December

Archive for December, 2007

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Copywriting clients no one wants

Tuesday, December 25th, 2007

You want copywriting clients, right?
Sometimes you don’t.
In “Seven reasons to say no to new business” Debbie Bermont gives you seven reasons you should turn away copywriting clients.
My favorite is: #3, The customer expects you to invest time and resources into pursuing their business without any financial commitment on their end.
Anyone who is just shopping around […]

Managing your copywriting business via email

Friday, December 21st, 2007

As Scott Karp says, “Email Is NOT Dead”:
Inboxes are getting flooded by email from other online communication services like Facebook, Twitter, Pownce, etc. because EVERYONE HAS EMAIL — it’s the only truly universal form of online communication. So much so that all of these web services have to use it as a proxy.
But these flooded […]

How much can you charge as a copywriter?

Thursday, December 13th, 2007

I’ve received a batch of questions this week about copywriting fees… everyone wants to know “HOW MUCH do I charge?”
Copywriting fees have gone up considerably in the past 12 months. I used to recommend that my students start at $80, but that’s much too low now.
There’s a huge demand for skilled copywriters […]


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