2007 July

Archive for July, 2007

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Turn your copywriting into a lucrative career and business

Friday, July 27th, 2007

Copywriting is an essential skill for every writer: what you learn as a copywriter will help you in all forms of writing.
I’ve been writing copy for businesses for 25 years. I got into it by accident, when small business people asked me to write press releases and other advertising for them - I was writing […]

Imitation is the sincerest form of flattery, but don’t copy copywriting tricks outright

Monday, July 16th, 2007

Every copywriter I know keeps a swipe file of headlines and copy that inspires. But your swipe file isn’t a “steal this” file. It’s just a motivational tool, and a how-to.
It’s a way to model successful copy.
In “Innovation or Imitation?” Clayton Makepeace says it well:
When you model, you look deep into the structure of […]

Marketing Your Copywriting Online

Saturday, July 14th, 2007

With the shortage of people providing copywriting services both offline and online, marketing your copywriting services business is easy. Your clients are desperately eager to find you.
Here’s a fast process for marketing your copywriting services business: set up a Web site to explain the copywriting services you provide, and then  promote the Web site.
An initial […]


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