2007 June

Archive for June, 2007

Freelance copywriting: Clients and schedules

Sunday, June 17th, 2007

Happy days, you’ve signed a new client and good cheer and excitement abounds. You’re happy with the client, the client’s happy with you, and all in the garden is wonderful.
Unfortunately, many projects slide downward from this hight point. So to get your project off on the right footing, you need to do some planning, and […]

Write Web sales pages the easy way - solve problems

Tuesday, June 5th, 2007

John Caples’ piano ad
Web sales pages (also called sales letters) are fun to write. Here’s an example of a Web sales page for my copywriting ebook/ course.
You can write these pages in many different ways. I like to use the “problem/ solution” approach. Basically, you work out who the purchasers are, and what problem the […]