Copywriting Pro – How to Get All the Copywriting Clients You Need

by Angela on October 4, 2008

Is the current economic downturn worrying you? Relax, you can get all the copywriting clients you need, once you master the telephone.

When my copywriting students have learned to use the phone, they get enough clients in a couple of hours to keep them writing for a month or more. They also make much more money than they made before.

People need your services. When the economy slows down, they need your services more than ever, because selling is harder. It’s no longer enough for a marketer to use old brochures and old marketing materials, he has to create new marketing materials targeted specifically to his customers. This means there is plenty of work for copywriters.

The secret of getting all the copywriting work you can handle FAST is to master the phone. It’s much easier than you think.

Learn to Master the Telephone – here’s a Script for New Copywriters

Create the script first, then just pick up the phone.

Here’s a short script – it’s all you need.

“Hi, my name is Jennifer Brown. I provide copywriting services. Who should I talk to about that?”

This is an easy script when you actually manage to get someone on the phone, but often you’ll get voice mail.

Here’s voicemail script:

“Hi, my name is Jennifer Brown. I’m a local copywriter in [your city]. I provide a range of copywriting services for businesses, which include Web copywriting, writing brochures and direct response mail. Here’s my phone number [your phone number]. You can visit my website at [Web address]. I’ll contact you next week if I may — here’s my phone number again – [your phone number]. Thank you.”

Mastering the Phone when You’re an Established Copywriter

Here’s a voice mail script:

“Hi my name is Jennifer Brown. I’m a copywriter in [your city]. I’ve worked with other companies in your industry. I know Bob Smith over Forester and Ives Landscape Care; he says he’s happy with the recent direct mail response campaign that I handled for him. Are you doing anything similar in the near future? I’m also wondering whether you’re still using the Thomson-Aymes Agency for the production of your garden supply catalogues? I’d be interested in sending you a proposal to manage your catalogues if you’re interested. My phone number is [your phone number]. Please contact me at any time. Again my phone number is [your phone number]. I look forward to speaking with you soon.”

Telephone Mastery Secrets – Become a Cold-Calling Pro

Here are a some tips to help you to master the phone.

1. Rehearse.

Write out a script before you pick up the phone. Then just make the call. You will either get a real live person, or you’ll get voice mail; either way you’ll know exactly what to say.

2. Make notes as you call.

When you get a person on the phone, keep them talking. Find out exactly who handles their copywriting; whether they use an agency or whether they use freelancers. The more information you have, the better.

3. Before you start, print out the telephone numbers, and don’t hesitate between calls, just keep making one call after another.

The more calls you make the better your results will be, you will find that the first four calls are the hardest. Don’t stop when you get a positive response, keep making calls.

Within a couple of hours, you should have enough copywriting work to keep you going for at least a month if not more.

Bonus tip: raise your rates. Your temptation will be to lower your copywriting rates especially if you’re short of work: don’t fall into this trap.

Become a Copywriting Master Fast

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.

“Copywriting Master Class – Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.

[tags]copywriting,begin copywriting,learn copywriting,copywriting career,copywriting tips[/tags]

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