Web copywriting

Archive for the 'Web copywriting' Category

Copywriting - Winning With Online Press Kits

Wednesday, July 30th, 2008

One of the most interesting tasks you’ll take on in public relations (PR) copywriting is developing an online press kit.
In days gone by, press kits were lavish productions, packed into glossy folders, with equally glossy photographs and brochures. They usually contained a goodie for journalists too. In my tech journalism days, a particularly memorable […]

Mastering Web Copywriting 1: What does a Web copywriter write?

Saturday, September 15th, 2007

In this new copywriting series, we’ll cover Web copywriting - how to write copy for the Web.
Web copywriting is a huge, new field, which is growing rapidly. As a Web copywriter, you may be asked to write anything from product catalogs to long Web sales pages. There’s LOTS of copywriting gigs available, and you’ll be […]