Seven Days To Easy-Money: Copywriting Success

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Copywriting: Writing Pay Per Click Marketing Copy

February 12th, 2009    Subscribe To Our Feed

Writing Pay Per Click (PPC) ads is easy, isn’t it? Just a dinky headline, two lines of copy, plus your URL: all done in a minute or two. Unfortunately it’s not that simple; creating PPC campaigns which convert is an art.

Whether you’re a copywriter who’s working for others, or you’re creating PPC copy for yourself, it’s worth learning how to do this. These particular copywriting skills are valuable. They can make you a great deal of money.

Let’s look at four steps to creating powerful PPC campaigns in this article.

1. Product Research Comes First

Your first step is product research. As with any copywriting task, the more you know about the product which you’re promoting the more successful you will be.

Ideally, you’ll have material from your product’s previous marketing campaigns to review. If your product is new, you’re flying blind.

2. Keyword and Market Research: Use Your Creativity

Your next step is keyword and market research. It’s essential that you use your creativity for this. Remember that although keyword tools are useful, they only offer historical data. They show you words which people have searched for in the past, they can’t predict what people will search for next month or in six months.

Therefore, the most important task in your keyword research is to research the market; go to forums and other areas where the target audience hangs out, and discover what words they’re using now.

3. Writing Ad Groups

Once you’ve collected keywords, it’s time to write your ad groups. The number of ad groups you create will depend on the product, and also on your client. If you’re creating a PPC campaign for yourself, it depends on how much time you have available.

I like to start with two ad groups, just to test the waters

4. Writing Web Sales Pages for Ad Groups

Finally, it’s time to write your landing pages for your ad groups. Yes, you need a specific landing page for every group. The keywords you’re using must appear on your landing pages, because relevancy is vital in successful PPC campaigns.

So there you have some copywriting steps which will help you to create successful PPC campaigns. Once you become known as a PPC copywriter, you’ll have eager clients clamoring to work with you.

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Copywriting: Get More Clients With Your Business Blog

February 6th, 2009    Subscribe To Our Feed

Looking for copywriting clients? Your copywriter’s business blog is the easiest-ever, hands-free way to attract new clients each week. Discover how you can make more money by blogging.

1. Who Are Your Clients? Focus on Your Blog on Them

Creating a blog starts with planning. Make a list of all the copywriting services you provide, with a brief description of each one. Next, write a short “elevator speech” — this is a description of your business offerings in around 100 words.

Next, consider the topic of your blog. Many copywriters instinctively choose to blog about copywriting.

This can be a limiting topic. Think about your clients. Would they be looking for the kinds of copywriting tips that you would provide on your copywriting blog? Chances are that they won’t. You must target the people with whom you want to work.

Here’s what works for many copywriters. They start a business news blog for their local area. So the title of your blog would be “__________ (Your Town) Business News”. Write about your local businesses and news of interest to them. Your clients will be checking up on what’s happening in their local area, and they’re bound to come across your blog.

2. Blog Case Studies: Clients Love Them

Basically what you’re providing with your blog is some free publicity for your clients — current, past, and future clients. Businesses ego surf: they look for mentions of their name online. So your local businesses will find your blog, and will discover that you’re a copywriter.

When they need a copywriter, guess who they’ll contact?

Once you have clients, create case studies. People love case studies, and they’re excellent blog content. Occasionally you won’t be able to write up a case study on a client because your work with them will be highly confidential. That’s not a problem; many clients will be only too happy for you to write up what you did for them in a case study.

3. No Time to Blog? No Matter — Think Long Term

If you are shuddering and thinking that now you’ve got to add blogging to your long daily to-do list, relax. You business blog fits itself to the time you have available. Blog when you have a moment, or when you’re in the mood. A couple of posts a month is all that’s required. As the content on your blog increases, more people will find you.

You’ll get more copywriting clients over time, because your blog will be on line for years, and getting you new clients for many years to come.

Become a Copywriting Master Fast

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.

“Copywriting Master Class - Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.

Web Copywriting: Four Online Marketing Secrets You Can Use

February 3rd, 2009    Subscribe To Our Feed

Want to make money online? You need Web copywriting skills. Although these skills take time to develop, let’s look at four secrets you can use today.

Before we get started, here’s an important tip: successful Web copywriting is different from other types of copywriting. Although direct response copywriters say that Web copywriting just another form of direct response, this isn’t true. Why? See secrets one and four below.

1. How Many Audiences? Write a Sales Page for Each One

In the online world, relevancy is king, rather than content. This is because whether people find your online sales pages via the search engines, or click through from an advertisement, unless the page is relevant to them within three seconds, they click away.

Don’t believe me? Go and check your visitors’ bounce rates in your site’s referrer logs.

Relevancy is especially important if you’re using Pay Per Click (PPC) advertising. If a page isn’t relevant, not only will you pay more for each click, your conversion rate will be low.

Therefore, before you start writing, work out how many audiences you’re targeting. Then, write a different sales page for each audience. You’ll be amazed — not only will you sell more, you’ll also pay less for advertising.

2. Read the Copy Aloud: Use Short Words and Sentences

Read all your copy aloud, to check that it flows logically, and makes sense. I like to use a text to speech converting application to read out my copy, because I can instantly pick up unfortunate phrasing, and inconsistencies.

Remember that online, people scan rather than read, so use short words and sentences, bullet points, and lots of white space.

3. Check Your Spelling and Grammar: You Must Be Credible

Have you noticed that you can recognize spam and phishing emails because of the bad spelling and grammar? Because of this, your site visitors are sensitive to anything which suggests that your site may not be legitimate. Check your spelling, your word choices, and your grammar.

Mistakes hurt your credibility.

4. Remember the Search Engines

If you forget the search engines, you’re throwing money away. Organic search engine traffic costs you nothing, so even if you’re using advertising to get traffic, optimize all your Web pages.

When you use the four secrets above, you’re well on the way making more sales with your new Web copywriting skills.

Selling Online? Increase your profits

Web copywriting skills are an essential tool for your online business success.

Whatever you’re selling: whether it’s your own products and service, or whether you’re acting as an affiliate for others, you must know how to sell online.

I’ve been coaching business owners in do-it-yourself copywriting skills for several years, simply because I believe that the person who knows the most about a product is the best copywriter for it.

Now I’ve turned that material into an ebook packed with tips - Angela Booth’s “Web Copywriting Profits: DIY Copywriting”. Discover how you can increase your profits today.

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Copyright © 2009 Seven Days To Easy-Money: Copywriting Success

Credits: Seven Days To Easy Money: Copywriting Success | Matteo Turchetto | Andreas Viklund