by Angela on February 12, 2009
Writing Pay Per Click (PPC) ads is easy, isn’t it? Just a dinky headline, two lines of copy, plus your URL: all done in a minute or two. Unfortunately it’s not that simple; creating PPC campaigns which convert is an art.
Whether you’re a copywriter who’s working for others, or you’re creating PPC copy for yourself, it’s worth learning how to do this. These particular copywriting skills are valuable. They can make you a great deal of money.
Let’s look at four steps to creating powerful PPC campaigns in this article.
1. Product Research Comes First
Your first step is product research. As with any copywriting task, the more you know about the product which you’re promoting the more successful you will be.
Ideally, you’ll have material from your product’s previous marketing campaigns to review. If your product is new, you’re flying blind.
2. Keyword and Market Research: Use Your Creativity
Your next step is keyword and market research. It’s essential that you use your creativity for this. Remember that although keyword tools are useful, they only offer historical data. They show you words which people have searched for in the past, they can’t predict what people will search for next month or in six months.
Therefore, the most important task in your keyword research is to research the market; go to forums and other areas where the target audience hangs out, and discover what words they’re using now.
3. Writing Ad Groups
Once you’ve collected keywords, it’s time to write your ad groups. The number of ad groups you create will depend on the product, and also on your client. If you’re creating a PPC campaign for yourself, it depends on how much time you have available.
I like to start with two ad groups, just to test the waters
4. Writing Web Sales Pages for Ad Groups
Finally, it’s time to write your landing pages for your ad groups. Yes, you need a specific landing page for every group. The keywords you’re using must appear on your landing pages, because relevancy is vital in successful PPC campaigns.
So there you have some copywriting steps which will help you to create successful PPC campaigns. Once you become known as a PPC copywriter, you’ll have eager clients clamoring to work with you.
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[tags]copywriting, copywriter, PPC, marketing, advertising[/tags]
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by Angela on February 6, 2009
Looking for copywriting clients? Your copywriter’s business blog is the easiest-ever, hands-free way to attract new clients each week. Discover how you can make more money by blogging.
1. Who Are Your Clients? Focus on Your Blog on Them
Creating a blog starts with planning. Make a list of all the copywriting services you provide, with a brief description of each one. Next, write a short “elevator speech” — this is a description of your business offerings in around 100 words.
Next, consider the topic of your blog. Many copywriters instinctively choose to blog about copywriting.
This can be a limiting topic. Think about your clients. Would they be looking for the kinds of copywriting tips that you would provide on your copywriting blog? Chances are that they won’t. You must target the people with whom you want to work.
Here’s what works for many copywriters. They start a business news blog for their local area. So the title of your blog would be “__________ (Your Town) Business News”. Write about your local businesses and news of interest to them. Your clients will be checking up on what’s happening in their local area, and they’re bound to come across your blog.
2. Blog Case Studies: Clients Love Them
Basically what you’re providing with your blog is some free publicity for your clients — current, past, and future clients. Businesses ego surf: they look for mentions of their name online. So your local businesses will find your blog, and will discover that you’re a copywriter.
When they need a copywriter, guess who they’ll contact?
Once you have clients, create case studies. People love case studies, and they’re excellent blog content. Occasionally you won’t be able to write up a case study on a client because your work with them will be highly confidential. That’s not a problem; many clients will be only too happy for you to write up what you did for them in a case study.
3. No Time to Blog? No Matter — Think Long Term
If you are shuddering and thinking that now you’ve got to add blogging to your long daily to-do list, relax. You business blog fits itself to the time you have available. Blog when you have a moment, or when you’re in the mood. A couple of posts a month is all that’s required. As the content on your blog increases, more people will find you.
You’ll get more copywriting clients over time, because your blog will be on line for years, and getting you new clients for many years to come.
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[tags]copywriting, copywriting business, copywriting tips, copywriting services[/tags]
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