Seven Days To Easy-Money: Copywriting Success

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Copywriting and Public Relations - Profitable Publicity

July 17th, 2008    Subscribe To Our Feed

Want to increase your copywriting income fast… for free? When you become skilled at using public relations (PR) tactics, your clients will love you, and you’ll make more money.

PR is a powerful tool. It can generate hundreds of thousands of dollars of free publicity, within several hundred words. Your successful copywriting practice must include PR, and you become a PR maven by using it for yourself - in your own business. Read on to discover how.

Ever wondered where the media gets its news? The answer is… spin. At least 75 per cent of all news stories originate from press releases written by copywriters. Some copywriters specialize in PR, and if you enjoy it, you can develop this specialty yourself.

How to Develop a PR Specialty in Your Copywriting Practice

Your first press release is sent out to your local media (newspapers, TV, radio) to announce your new copywriting services business. More often than not, local newspapers run the release as-is. They may even assign a reporter to write a story on you.

This kicks off your new copywriting business with a blast, because people trust editorial content, where they’ll ignore most advertising. You’ve just created an advertising coup, and it hasn’t cost you a cent. It’s the fastest, easiest, and simplest way to get your new business off the ground.

I recommend the press release tactic to all my copywriting students, and am always amused when they’re shocked at how easy it is to get publicity. It’s easy because the media needs a constant supply of news stories, and if you can supply those stories, you’re golden.

However, useful as the press release is, there is an even more powerful PR strategy you can use - a full-fledged media campaign.

A media campaign is run for a specific period, to generate a specific result. Your aim is to brand something into the public consciousness. Done well, you’ll never need to advertise your business at all.

As a beginner, creating a media campaign has two powerful effects. Not only do you get an inkling of how the media works, you also learn how to do it for others, once you’ve done it successfully for yourself.

Every copywriter needs to become skillful at using PR. The big benefit of using PR for yourself is that it’s a free way to get all the copywriting clients you can handle.

Are you making enough money writing?

Or is your writing just a hobby, costing you more in computers, Internet connection fees and writing supplies than you’re earning?

The Secret, Unlimited Market For Your Writing Which Generates A Fantastic Writing Income

I’ll let you in to a secret. The top earners in writing are copywriters. That is, commercial writers – they write for businesses. (Writing for business is known as copywriting.)

Discover how you can become a top-earning copywriter, making a six-figure income, with “Seven Days To Easy Money: Copywriting Success”.

Become a Copywriting Master Fast

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.

“Copywriting Master Class - Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.

Copywriting - Five Master Secrets You Need Now

July 14th, 2008    Subscribe To Our Feed

Want to become a copywriting master? You can - with these five secrets to success. Put them into practice today.

Copywriting is a major skill which you need to be successful in any business, whether online or offline. I’ve always said that if you can write a letter which gets someone to do something, you can learn how to write copy, and much more quickly than you imagine.

Here are five copywriting master secrets you need right now.

1. Know Your Customer - His Perceptions Are Always Right

The more you can get on your customer’s wave length, the more you will sell.

Your first task is to discover how your customer perceives your product.

If a product is new, you’ll need to educate as well as persuade. Yes, education is part of the copywriter’s job.

For example, let’s say that you’ve won a copywriting project to promote a new Customer Relationship Management (CRM) software.

The software’s sold to businesses, so first your step is to write some educational material, such as a white paper, and a case study. You’ll use these to educate your customers, while creating copy which persuades.

2. Write and Review - Let the Market Decide

There’s only one way to test the effectiveness of copy, and that’s in the marketplace. Before you write a word, establish how your copy will be tested. A difference in phrasing can lead to increased sales. So be prepared to test, early and often.

3. Fail Fast

Your copywriting process is simple: research, write, test. As a copywriter, you can’t afford to get hung up on failure because there is no failure, unless you stop testing.

One point: this assumes that you’re selling a great product. If you discover the product’s a dud, nothing you do will help. Drop it and move on.

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4. Your Copy’s Support System

In any copywriting project, there are many elements. For example, let’s say you’re writing a Web sales page for a product. You need to know how the product will be promoted because all the marketing for a product needs to be coordinated. Therefore, discover how your copy will be supported.

If you’re writing copy for your own product, create a complete campaign, so that every piece of copy supports and reinforces every other piece of copy. Politicians call it “staying on message.” This is vital, so you don’t confuse your customers - confused customers don’t buy.

5. Have Fun when You Write

Don’t try to write copy when you’re in a bad mood - it will come across in your tone. Relax. Play some music, or go to the gym and sweat. Change your mood, and then come back and write.

Become a copywriter and get paid to write

Did you know that most business people struggle with their writing? It’s true. If you enjoy writing and find it easy, you can write for money, for business. In short, you can become a copywriter.

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.

“Copywriting Master Class - Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.

Copywriting Tips - Know the Product, Make Sales

June 10th, 2008    Subscribe To Our Feed

You’ve read dozens of copywriting tips. Your brain’s crammed with the importance of the headline, the sub-head, the call to action… but hear this. Unless you know the product, none of the nuts and bolts of writing copy matter.

Copywriting is sales, so copywriting is selling. You must know what you’re selling, intimately.

Because of this, you may occasionally find yourself refusing perfectly good copywriting jobs, when research - discovering the product - will either take too long, or will bore you senseless.

For example, I’m quite at home writing copy about construction equipment and concrete rebar, but I’ve refused jobs writing about electrical conduit. Horses for courses. Only you know what you can write about with authority and confidence.

Although confidence comes with practice, you do need some enthusiasm for your product. Enthusiasm comes as you familiarize yourself with the product (or services or business) that you’re writing about.

1. Get to know the product. Day dream about how you would use the product

Good research is the foundation of good copywriting. If you don’t know anything about the product, you can’t write about it. So get to know the product. Imagine who would use it. Imagine yourself in the shoes of the users.

2. Get as much information as you can

Often your client will be terse in your brief (the description of the copywriting job.) I once write a four-page full-color brochure about dog treats after receiving a faxed brief with exactly four lines.

In the dog treats brief, I couldn’t even talk to the client, since I was sub-contracting for an agency. However, I did manage to talk to pet shop owners, and some friends who own kennels, and this got me the information I needed.

If you’re working for the client directly, getting information becomes easier, although you’ll be amazed at how many of your clients can sell a product for years, and yet not be able to communicate the benefits; this is why they hire you.

3. Got questions? Get answers

So even after talking to the client, you’ll have lots of questions about the product. Sometimes you can find answers to the questions online, in forums. You may read newspaper articles about the product, and if so, journalists will often be able to help you with more information.

If you’re working for a large company with a PR agency, then turn your questions over to the flack. She’ll be able to set up interviews with people in the company who can help you.

4. The magical “click”

There’s no particular rule which tells you you have enough information to start writing the copy. I wait for what I call the “click” - where suddenly I’m bubbling with ideas for the copy and can’t wait to write about it. Sometimes the click happens within hours, occasionally the click can take a week to arrive.

So remember - get to know your product. Once you do, writing the copy is a breeze.

Want copywriting instruction? Angela Booth’s “Copywriting Master Class - Ten Weeks to Copywriting Genius” teaches you copywriting secrets of the masters.

Angela Booth’s ebook “Seven Days To Easy Money: Copywriting Success” takes you from novice to pro copywriter in just seven days. You could be signing up your first clients within two days.

Become a copywriter and get paid to write

Did you know that most business people struggle with their writing? It’s true. If you enjoy writing and find it easy, you can write for money, for business. In short, you can become a copywriter.

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.

“Copywriting Master Class - Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.

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Copyright © 2008 Seven Days To Easy-Money: Copywriting Success

Credits: Seven Days To Easy Money: Copywriting Success | Matteo Turchetto | Andreas Viklund